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This project requires a physical product
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Project Summary

Project Name
TRT - Tired Friend Skit
Brand
Manual
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

This video is from the perspective of someone talking about the changes they've seen in their 'friend' before and after finding MANUAL's TRT Service. Most of the video should be the 'friend' being seen to demonstrate the changes in behaviour as mentioned in the script and them receiving and opening the blood test kit in the post through clips with a VO over it.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Create a script that sounds authentic and speak naturally!

- if you have a friend who's always tired, feeling low, and lacking motivation, then you might have a Mike

- this is Mike, he's the guy that leaves parties early, gets irritated at the smallest things, and over time, they've generally just...changed

- but then all of a sudden, something changed. They started going to the gym again, they had their get up and go again and it was like I was seeing the old Mike again

- What happened

- they found out they were diagnosed with low testosterone through a blood test at MANUAL (vid of them receiving package though the post and opening)

- MANUAL assessed his testosterone levels and discovered that this was the route cause of all his symptoms

- Treating his testosterone through MANUALs TRT Service really changed his life.

- If you also want to know if you might be suffering from low testosterone, head to MANUAL and get an initial blood test today.

Additional information

A duo would be great for this or just a creator that has a friend willing to help out. Alternatively, the solo creator could act as the friend throughout without showing the 'narrator' as a separate person.

Please refer to 'TRT Service' rather than just 'TRT'

Please use green as these are MANUAL's branding colours.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

SUBMITTING FORMATS

  • for your first submission, please deliver the 9x16 format with and without captions
  • After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Manual
Pronunciation
Social Media
Category
Health/Wellness
About

We’re challenging the outdated notion that real men shrug their shoulders and carry on.

By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.

We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.

These are the principle that we follow for content creation

  • Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
  • Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
  • Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem 
  • Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
  • Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc. 
Brand Guidelines

we look at hims (UK and UK) and keeps (US based) for hair loss mainly

Tone of voice

.

Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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