Educational Content - Q+A Peptide SPF 50
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video explaining the importance of wearing SPF daily, and why Q+A’s Peptide SPF 50 is the perfect choice.
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Peptide SPF 50 Anti-Ageing Daily Sunscreen.
Shield your skin from the damaging effects of the sun with this lightweight, non-sticky daily sunscreen. Infused with collagen-boosting Pre-Peptides and brightening Adzuki Beans, this hybrid mineral formula not only offers broad-spectrum protection against UVA and UVB rays but also promotes a rejuvenated, youthful and supple complexion. When absorbed, expect minimal white cast and a protected, hydrated and radiant complexion.
https://www.qandaskin.com/
Hook: Three reasons you need to wear an SPF everyday!
Scene 1–
Start by talking to the camera (no product).
Script 1-
‘These are the three reasons why you need to be wearing an SPF everyday!'
Script 2 –
‘Reason number one–UV rays aren’t temperature dependent! Sun, rain, or snow, your
skin can be damaged by the sun on a daily basis. UVA rays can even penetrate through glass, so protecting your skin is a daily essential.
Script 3–
‘Reason number two–the sun is the most common cause of premature ageing, including
wrinkles, dark spots and even a loss of firmness. If you want your skin to look healthy and youthful, you need to protect your skin. This is even more important if you are using an ingredient like retinol!
Script 4–
‘Reason number three–the sun can make your skin concerns worse! Dryness,
hyperpigmentation and uneven texture can all be made worse by the sun, so if you want the best results from your skincare, you need to keep your skin protected.'
Scene 2–
Show the product and the packaging, pump product on to your hand or apply to skin.
Script 5–
‘If that’s got you searching for a new Daily SPF, I’ve got a recommendation for you!
Q+A’s Peptide SPF 50 Daily Sunscreen will not only deliver factor 50 protection from
those damaging UVA and UVB rays, but has been formulated with anti-ageing ingredients
to target fine lines, loss of elasticity and pigmentation.
Plus, it’s ultra -hydrating and leaves your skin looking healthy and glowing – win win!
Key messaging:
- SPF 50 protection
- Made for mature skin types
- Absorbs into skin leaving minimal/no white-cast
- Has added skin benefits (anti-ageing, rejuvenating)
- Non-greasy texture
- Broad Spectrum protection (UVA & UVB)
- Added anti-ageing benefits
Niacinamide pronounciation: nigh-a-sin-a-mide - Nigh as in short for night! For additional help, if you are to pop the word Niacinamide into google translate to read out loud, this is the correct pronunciation.
Video requirements:
- Brand name is pronounced ‘Q and A’
- Record a voiceover to fit the speed of the corresponding video
- Film in bright, natural lighting
- Film in a home setting, ie bathroom, bedroom or other clean space.
- Shoot in high resolution for enhanced video quality
- Film on camera app (on mobile device)
- Video must clearly show application to face
- Script can be adapted to suit tone of voice of creator, as long as key messaging is covered
- Script can be recorded as a ‘voiceover’ or in ‘real-time’
Creator requirements:
- Skin Type: Normal skin–healthy and radiant
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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