Octopus Legacy - How to make life easier for those left behind
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Sam founded Octopus Legacy after his mum died suddenly in a car accident in 2016. He was overwhelmed by grief - made much harder by the tedious hours of paperwork, legal admin and work that came with the fact that his Mum hadn’t put a plan in place yet for when she died. Octopus Legacy are on a mission to make preparing for death simple, so that life becomes easier for those left behind.
We'd like a video which feels like a candid chat between a creator and their audience, in which the creator highlights how taking the step to sort out your death admin can save your loved ones time, effort and money – and be an enriching experience.
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Message to Jireh
Hi Jireh, thank you so much for applying for our brief. We were touched by the note you left, and we're really sorry to hear about the passing of your mum. We think you are perfect for this campaign and we've gone ahead and tweaked our script for this campaign to give you space to speak about your experiences. We're very happy for you to make this video more personal to you, if you're comfortable with it.
Here are some videos of our founder talking about his experience as some inspiration, if you feel happy adding something personal to you into the script.
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Octopus Legacy is a place to plan for death and find support after a loss.
When people think about planning for death and dealing with loss they think about products - wills, lasting power of attorneys, probate.
We make the practical part of planning for death simple: we offer will services online, over the phone and in-person, as well as lasting power of attorney and probate. You can write the legal elements of your will in as quick as 15 minutes and for as little as £90. Nice and easy.
But we also take these cold processes and turn them into something much more human.
We invite you to share more than just money in your will. Make it your own. Shape your legacy, in real-time. Why not add in voice notes for your loved ones? Throw in the top-secret recipe you're famous for? Share your Desert Island Discs? Don’t rush it, but add to it as life changes. Co-create it in conversation with friends and family.
We also have support hubs, a space which supports people in the run-up to a funeral and long after it has been and gone. Support hubs are a dedicated place for you, and your family and friends to raise money for charity, to share memories, as well as funeral arrangements, to-do lists and more.
Updated Script
{We want this video to feel authentic – not like an ad, or a script. Please make it your own, if it makes you more comfortable.}
Did you know that there’s one thing you can do for your loved ones that will save them time, effort and money?
Spoiler – it’s sorting your death admin out.{Here you can discuss your own personal experience of your Mum's passing, and having to deal with legal paperwork and bureaucracy, if you’re comfortable with it.
Then, then link this to the three ways you can help out those you leave behind e.g. These three simple steps would’ve made life easier for me and my family after my Mum died…}
Here‘s a few easy ways you help out those you love that you'll leave behind:
{Show 1 with your fingers}
Number One: Write your will. If you die without a will, your money, property and possessions will be divided up according to the rules of intestacy – this works for some people, but one size doesn’t fit all and your nearest and dearest might end up missing out.
{Show Octopus Legacy’s website, either in a screen-recording, or a shot of the creator on a computer / laptop / or on the phone – here is the link: https://octopuslegacy.com/will-writing}
I recently wrote my will with Octopus Legacy and the whole process was so much easier than I expected – it didn’t take me very long to do at all. Plus, their team of experts were on hand to help over the phone, if I had any questions.
[Show 2 with your fingers}
Number Two: Share your funeral wishes. Save the people you love the stress of debating whether you’d rather be buried or cremated, what songs should be played at your send-off, and what people should wear. Just tell them while you’re still here.
I loved that there was a section where I could do this in my will on Octopus Legacy and that it gave me a chance to make it my own.
At first, this felt scary to think about, I’ll admit – but...
{here you can talk about an experience personal to you – e.g. wishing you'd had this conversation with your mum, and you feel glad you could sort yours}
[Show 3 with your fingers]
Number Three: You can leave a gift to charity in your will for a cause that means a lot to you, and your loved ones. I liked thinking about the ways that I could continue to support the charities and causes I love the most, even after I’m gone.
Go to Octopus Legacy’s website today to get started.
Do:
- Film in natural light, ideally facing a window
- When not directly speaking to a camera, use VO but ensure the audio quality is seamless and natural
- Use copyright free music, and remember to submit the version without
- Keep it lively and energetic - we want to encourage the audience to take action
- Shoot high-res
- Add subtitles, please use white writing against a black background to ensure it’s accessible for all
Don’t:
- don't sound like you’re reading off a script
- do not film via TikTok app. In case of revisions please edit with CapCut or similar
- NO Blurry footage, not being able to see you clearly.
- do not film in your bedroom
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MISSION: Death is tough enough. Our mission is to use technology and real-life experience to make sure that it’s not any tougher than it needs to be.
VISION: To be the UK’s go-to brand when people talk about, plan for, and deal with death.
VALUES:
- Compassionate: Never exploit anxiety. Always reduce complexity and anxiety around death.
- Customer First: Deliver the best experience and value for our end user.
- Trustworthiness: We’re honest, transparent and we have integrity.
- Constant-improvement: We’re curious - always learning, testing and improving to build an intuitive process.
BRANDS WE ADMIRE & WHY:
- Stephenson Law: Ditching the jargon and empowering people. Strong use of the founder story. B2B but not dull as dishwater.
- Lemonade: Relatable, empowering voice. Knows its audience. Ditches the jargon and speaks in clear, plain terms. Millennial-friendly tone of voice. Nails the balance between authority and disruptor status. Feeling that they care about their consumers.
- Hertility: Sophisticated and trustworthy brand identity. Logo builds authority with a nod to science. Copy first approach.
- Nude: Jargon busting. Knows its audience. Makes something that’s dull and stressful feel fun and empowering, fun, and relatable.
- Gaia: Relatable, inclusive imagery. Balances the hard reality of an IVF journey with the optimism of creating a family. Bold assertive voice & strategic use of the founder’s story builds trust. A tailored approach empowers the individual and shows they care about the customer.
- Headspace: Accessibility, empowering users, care for users, clear mission.
- Poppy’s Funerals: Calm, warm, professional look and feel puts people at ease. Brightens up the dull and dreary death space. Copy first approach. Position themselves apart from the funeral industry (where trust is low) via directness and clarity of tone.
- Marshmallow: Simplifying a complex space. Adding fun, life, and positivity to a commodified and dull space. Illustrations breathe life into the copy-led approach. Build confidence through a lack of noise, transparency, and calmness.
- Monzo: Bold, eye-catching and creates a statement. Informative, delivering messaging clearly and to the point.
- Huddle: Balanced between people and the product/service itself.
- Laka: Copy and tone of voice. Feeling part of something. Doesn’t exploit anxiety.
COMPETITORS:
- FAREWILL
- BEYOND
- MY WISHES
- LEMONADE
- DEAD HAPPY
- TRUST AND WILL
ACCESSIBLE VS ANXIETY-INDUCING: We don’t use over-complicated technical jargon. We make conversations around death accessible, not anxiety-inducing or confusing.
STORYTELLING AS A WAY OF BRINGING PEOPLE TOGETHER: We don’t talk in blanket statements. Everyone’s experience of death is different. Instead, we can encourage open communication by championing individual stories.
DIRECT: We don’t beat around the bush. As a brand, we use ‘death’ rather than ‘passed away’. We are direct without being crass.
GROUNDED: We know that nothing we say or do will remove the emotional difficulty of death. We will never promise that.
BRANDS WE ADMIRE & WHY:
- Stephenson Law: Ditching the jargon and empowering people. Strong use of the founder story. B2B but not dull as dishwater.
- Lemonade: Relatable, empowering voice. Knows its audience. Ditches the jargon and speaks in clear, plain terms. Millennial-friendly tone of voice. Nails the balance between authority and disruptor status. Feeling that they care about their consumers.
- Hertility: Sophisticated and trustworthy brand identity. Logo builds authority with a nod to science. Copy first approach.
- Nude: Jargon busting. Knows its audience. Makes something that’s dull and stressful feel fun and empowering, fun, and relatable.
- Gaia: Relatable, inclusive imagery. Balances the hard reality of an IVF journey with the optimism of creating a family. Bold assertive voice & strategic use of the founder’s story builds trust. A tailored approach empowers the individual and shows they care about the customer.
- Headspace: Accessibility, empowering users, care for users, clear mission.
- Poppy’s Funerals: Calm, warm, professional look and feel puts people at ease. Brightens up the dull and dreary death space. Copy first approach. Position themselves apart from the funeral industry (where trust is low) via directness and clarity of tone.
- Marshmallow: Simplifying a complex space. Adding fun, life, and positivity to a commodified and dull space. Illustrations breathe life into the copy-led approach. Build confidence through a lack of noise, transparency, and calmness.
- Monzo: Bold, eye-catching and creates a statement. Informative, delivering messaging clearly and to the point.
- Huddle: Balanced between people and the product/service itself.
- Laka: Copy and tone of voice. Feeling part of something. Doesn’t exploit anxiety.
COMPETITORS:
- FAREWILL
- BEYOND
- MY WISHES
- LEMONADE
- DEAD HAPPY
- TRUST AND WILL
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