30 second vid - using the Apex Rides at-home bike and app
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a 30 second clip of you using the Apex bike from your living room or bedroom.
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The Apex bike connects to the Apex app which you can connect to on your iPhone or iPad. You can then stream classes filmed from our London studio, live or on demand. The classes are conducted by an Apex instructor and are fun and have great music. The classes vary in length, from 15 mins to 60 mins.
The script below is just for you to use as a guide, but please make it your own, so that it's not too similar to the previous creator.
HOOK: Ready for the ultimate fitness upgrade?
30 second creator clip:
All narration to be subtitled, feel free to tweak language to suit your TOV more naturally
Video: 360 filming of the bike in living room/bedroom
Script: So I've just got my hands on an Apex bike and OMG am I excited to try this baby out
Video: cut to face looking excited
Script: so the bike comes in four colour ways: black, navy blue, Mist which is like an off-white, and sky blue - as you can see I've gone for navy blue to match the aesthetic in my room
(have the other options flash up (via green screen or just popping up)
Video: four quick succession screenshots of the product display page on Apex website of four coloured bikes
Video: back to the bike in the room, focus in on the cranks/pedals
Script: the pedals have toe cages so you can use trainers, but you have the option to use cleats if you're a pro
Video: POV: you're on the bike, scrolling through the Apex app/classes on the ipad or iphone on front of bike
Script: there are all sorts of classes and instructors to choose from and you can also filter by music genre. Okay I'm going in
Video: selfie - sweaty from doing a class, out of breath, smiling, wipe brow with Apex sweat towel
Script: that was intense but SO much fun
CTA: Video: takes sip of water from Apex water bottle with Apex logo showing. Video ends
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Note: script is subject to change depending on the creator selected (for example, if you have kids we'd ask that you talk about juggling fitness with childcare etc)
You'll need your own iPhone or iPad to connect to the bike. The Apex bike will be delivered to you on loan for 3-7 days and the collected again.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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We want everyone to reach their Apex. So we’ve designed an incredible bike, assembled the best instructors and designed 100s of great workouts - but left off the hefty price tag.
Regardless of your level, goals or music taste - we have classes you will love. So if you workout to music, beast up hills or need a moment to unwind, we’ve got your back.
And legs. And core.
Built to give you the studio experience in your own home, the Apex bike is a serious piece of kit that delivers a whole lot of fun.
Main competitors: Peloton, Echelon, Hydrow, Mirror, Vaha
UPBEAT
We really understand the high after you’ve completed an exhausting class.
That rush, that joy, that smile – that’s how it feels to interact with us from the very beginning.
We’re optimists, we like to have fun, and we want you to enjoy yourself.
INCLUSIVE
We’re here for absolutely everybody.
So we show exactly that: we’re welcoming, open, curious, never exclusive and elitist.
We’re clear in what we say so everyone can understand us and we make it easy to interact with us.
SMART
We’re clever and we’re not hiding it. We don’t need to be in your face about it, but all the technology that we’ve packed into our workouts is pretty amazing.
So we show we’re smart without being arrogant, giving our customers the confidence that our tech is premium at great value.
We think it’s unfair that home cycling workouts come with a mysterious and hefty price tag, delivered by faceless brands.
So we created a more engaging home cycling ecosystem with a quality bike, smart tech and local content that’s fair value, accessible to more people and really puts the joy back into riding with fun challenges.”
Apex allows you to feel the pure, unbridled joy of working out on your terms. We’re here to motivate you to work out, push you a bit with fun challenges with tech that helps you get the most out of your me-time and never gets in the way.
We’re here for everybody that can get on a bike, whether you just want to push those pedals for a bit of fun or get seriously sweating with like-minded people, we have a workout for you that makes achieving your goals a lot more fun.
Main competitors: Peloton, Echelon, Hydrow, Mirror, Vaha
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