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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
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Project Summary

Project Name
CHEER UP CHICKEN!
Brand
Wollit
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

To feel better about your score download wollit. We want people to be credit score happy. This idea is about targeting the shitty, hopeless feelings people have about their credit scores and making it a light, achievable thing to solve with the help of wollit. Rather than telling the usual UGC story of how wollit worked for you we stay more top line around the feelings and solving the problem generally.

# Variations
Additional Variations
0
Inspiration
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Wollit is a mobile app that helps people improve their credit score month after month by helping them build a positive credit history in a safe and easy way. A higher credit score not only makes you more likely to be approved for credit but can also save you money through lower interest rates. Wollit Credit Builder plans are just £9/month. Wollit will then report your monthly payments to all the major UK credit agencies - Experian, Equifax and TransUnion. This builds your a positive credit history - The #1 factor in raising a credit score. Wollit will also report any rent payments you make, further boosting your credit history. The app includes other useful financial tools too, such as the Affordability Risk Monitor which analyses your spending and alerts you to risky behaviours that could prevent you from being approved for credit.

Main Concept
Script/Description of Scenes

“You mustn’t let a low credit score get you down, nooooo no no, you mustn’t

 (mock jokingly, ending in lightness and optimism).

" Especially when there are people who can help, like Wollit. 

(Visual wollit reference) 

"I had a bad credit score and wollit helped my score go up…just like oscar here up the front garden tree after next door’s tabby - they’ve got a whole thing going on . 

(please use your own amusing ‘score going up’ analogy if you don’t like this one). 

Wollit helps build your credit score month after month and improves your chances of getting approved for things like credit cards, loans and mortgages. 

And they are rated excellent on trust pilot, so you know you can trust them. 

So don’t just sit there and feel rubbish, download wollit now and feel good that you’re doing something today to help.”

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Wollit
Pronunciation
Social Media
Category
Apps
About

Wollit is a mobile app that helps people improve their credit score month after month by helping them build a positive credit history in a safe and easy way.

A higher credit score not only makes you more likely to be approved for credit but can also save you money through lower interest rates.

Wollit Credit Builder plans start from just £9/month. Wollit will then report your monthly payments to all the major UK credit agencies - Experian, Equifax and TransUnion.

Wollit will also report any rent payments you make, further boosting your credit history.

The app includes other useful financial tools too, such as the Affordability Risk Monitor which analyses your spending and alerts you to risky behaviours that could prevent you from being approved for credit.

Brand Guidelines

All our videos need to contain this disclaimer. Please add it to all the 'Final Edit' versions of your videos, following these instructions. Other subtitles / text overlays can be how you see fit! 

Disclaimer Edit requirements:

  • Background colour: white
  • Font colour: Black
  • Font style: Classic
  • Font size: 6
  • Text: Improvements to your credit score are not guaranteed
  • Position: bottom third of video under any text overlays but within the text safe zone

Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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