Introducing Wype: Eco-friendly Wet Wipe
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
This is the first time we are exploring UGC format for our ads so the video should introduce users to Wype - explain what it is and why viewers should use it - if it's to minimise their environmental impact, for medical reasons or to boost their intimate hygiene.
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Wype is a natural toilet paper gel designed to transform any toilet paper into an eco-friendly wet wipe. Simply apply a pump of the gel to your toilet paper (it won't break down), and enjoy a clean, soothing experience without harming the planet. Once you're done, flush as normal—Wype is completely flushable and biodegradable. Unlike traditional wet wipes, it won't clog pipes or pollute rivers and oceans. So you can get a proper clean – with no post-wet-wipe guilt.
the talking points provided should be used as a guide and the creators are encouraged to create a script that is natural to them.
Objective:
Choose which features of Wype resonate the most with your own life and create a video based on your personal experience, highlighting the problems you faced before discovering Wype and how it helped you overcome them. The goal is to present the brand in a relatable and natural way, that allows you to be yourself!
Content Guidelines:
- Personal experience - Share your personal story - what challenges did you face before using Wype? This could include issues related to personal hygiene, environmental guilt, or any medical concerns like IBS.
- Transformation with Wype - Discuss how Wype has transformed your life. For example, ""I suffer from IBS, and using regular toilet paper caused irritation. I turned to wet wipes, but I felt guilty about their environmental impact. Then, I found Wype. It's XYZ (any aspects of the product that are particularly close to you), and it has completely transformed my life.""
- Product USPs - Highlight one or more specific USPs of Wype that resonate with you. This could be sustainability, improvement in personal hygiene, or health (please see the product messaging pillars below). Discuss why these aspects are particularly important to you.
- Quick demo - Include a quick demonstration of the product. Show what Wype looks like, how it works (open the overcap, press the button, hold the bottle upright and swipe the tissue over the dispenser, wipe over the back of your hand - or get creative - and flush! Easy squeezy), and emphasize its ease of use. > here's a demo > https://youtu.be/53ntM7yEF5A
- Humor and personal touch - Infuse humor into your video to align with Wype's mission of challenging toilet taboos. Remember, we're all human, and humor helps make discussions about intimate health more approachable.
- Closing - Encourage viewers to make a positive change in their bathroom routine by trying Wype. End with a call-to-action to visit our website.
Product messaging pillars:
- Sustainability - over 70% of adults in the UK still use wet wipes after going to the toilet and vast majority are still flushed down the toilet causing more than 90% of blockages and fatbergs. Most wipes are also made from plastic resins like polyester or polypropylene which can take up to 100 years to break down. They shed microplastics - polluting land, rivers and oceans. This is why Wype was born - an eco-friendly alternative to a wet wipe giving users a bidet-clean feeling on the go.
- Improvement in personal hygiene - toilet paper alone might not leave you feeling as fresh as you’d like. Adding our toilet paper gel means a cleaner, more moisturising loo trip that's good for the planet. No more skid marks!
- Medical - if you suffer from any digestive health issues (and these are common!) or other problems like heamorrhoids, you know how irritating and painful using dry toilet paper can be. Wype is a natural gel made using only vegan, natural and organic ingredients that's gentle even on the most sensitive skin. Aloe vera soothes, Chamomile calms, and Vitamin E moisturises your skin while cleansing gently and preventing microdermabrasions.
Remember, authenticity is key, and we encourage you to share your genuine experience. Have fun with it and embrace the humor in breaking down toilet taboos!
We are looking for creators who are not only passionate about sustainability, health, and wellness but also embrace breaking societal taboos. We are on a lookout for creators who aren't afraid to engage in open conversations about intimate health, helping us destigmatize these crucial issues in a genuine and natural manner. If you're someone who values sustainability, holistic well-being, and is ready to contribute to a positive shift in conversations around intimate health, we would love to collaborate with you.
Please add a note to your application highlighting if this applies to you!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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