UGC - Festival Season - AD-1002
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this brief we want to capitalise on the UK summer season and the thrill and excitement that people get when they attend any festivals (good weather/ friends/ music). With Glasto one of the worlds famous festivals in the word happening at the end of June we want you to tap into that feeling and how Fussy Natural Deodorant keeps you smelling Fresh. For this brief it would be great to wear any festival clothes that you typically might wear, and even better use some footage from you at a previous festival.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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Yes, once selected we will provide information on how to order your very own Hot Pink Fussy Case
Hook 1 - “I took Fussy Natural Deodorant to a Festival and it WORKED”
For this hook open in the above statement. For this please wear something you’d wear to a festival and then comment how you used Fussy your new Natural Deodorant and how you were surprised at how effective it was at keeping you FRESH ALL DAY. Be great to show snippets of you at a festival for this to come across. Please also talk about our 3x USPs (see below)
Hook 2 - “I’m putting Fussy Natural Deodorant to the test at a festival”
For this hook open in the above statement. For this please wear something you’d wear to a festival. In the opening scene please showcase yourself determined to put Fussy through the ultimate test (a warm hot sweaty festival). For this, please show footage of yourself throughout the day and how it’s kept you smelling FRESH ALL DAY. Please also talk about our 3x USPs (see below)
Hook 3 - “Fussy WORKED even during a festival”
For this hook open in the above statement. For this please wear something you’d wear to a festival. For this opening hook we want you in your festival outfit to take a big whiff of your armpits and comment at how FRESH they smell after 12 hours at a festival. For this, please show footage of yourself throughout the day and how it’s kept you smelling FRESH ALL DAY. Please also talk about our 3x USPs (see below)
BODY:
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast, leaves you smelling FRESH ALL DAY!!
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Has to dress up in festival gear. And be good at editing videos to a high level and making social first i.e. TikTok style with high enagement.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 4 - “Can’t believe how Fussy natural deodorant kept me smelling good at a festival”
For this hook open in the above statement. For this please wear something you’d wear to a festival. At the start reveal that it’s Fussy that was the natural deodorant that you took to a festival that worked (reveal it in dramatic engaging fashion). Then please show footage of yourself throughout the day and how it’s kept you smelling FRESH ALL DAY.
Hook 5 - “I was nervous that Fussy wasn’t going to work at a festival… BUT IT WORKED”
For this hook open in the above statement. For this please wear something you’d wear to a festival. Make this opening hook really engaging i.e. make it seem like you’re about to say that Fussy didn’t work (but it did) to get people to pause and watch your video. Then please show footage of yourself throughout the day and how it’s kept you smelling FRESH ALL DAY.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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