Peach Raspberry "Summer picnic in park" 15 sec Reel
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Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this video, you should stage a 'summer picnic in a park' and feature our new flavour Peach-Raspberry.
Rekorderlig is a Swedish Premium Fruit Cider brand and UKs #1 fruit cider brand in the On Trade. We are modern, forward thinking brand that embodies style, vibrancy with a cheeky attitude.
We have launched a brand new flavour Peach-Raspberry, that's bang on trend for consumers flavour preferences.
We are looking for creators who are likeminded, and love fashion, lifestyle, homewares and overall like to live a lighthearted lifestyle.
We are looking for UK based creators. Must be over the age of 25.
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Rekorderlig Cider
Rekorderlig is a Swedish Premium Fruit Cider brand and UKs #1 fruit cider brand in the On Trade. We are modern, forward thinking brand that embodies style, vibrancy with a cheeky attitude.
HOOK: Please show the product within the first 3 seconds
Talking Points:
- Peach Raspberry being Rekorderlig's brand new flavour
- Peach is the biggest flavour trend for this year/the new in flavour of 2024.
- Perfect summer beverage if you're looking for a lighter beverage.
Should feel organic like you're on facetime with a friend, feel free to include you reactions to the product / wholesome interactions, etc.
Content ideas we would love to see for inspiration, include...
- Organise a summer garden party with me
- Make a Peach-Raspberry Spritz with me for our summer picnic
- POV: your weekends will soon look like this
While we are a beverage company, we want to add more to our content and lean into the lifestyle page.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We are inspired by social first companies, not only within alcoholic beverages...Rhode, Glossier, Little Moon!
Carefree, Lighthearted, Vibrant & Cheeky
We are inspired by social first companies, not only within alcoholic beverages...Rhode, Glossier, Little Moon!
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