Luxury Layers of Hydrating Body Care Essentials
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
In our video ad campaign for Liha Beauty, we aim to captivate our audience with the allure of African beauty rituals while highlighting the luxurious benefits of our shea butter and Idan oil products. Targeted towards a millennial audience aged 24-34, as well as older demographics who appreciate quality skincare, fashion, and homeware, our video ads will serve as both aspirational inspiration and practical solutions for everyday beauty routines.
Key Elements:
Goal: Generate brand awareness and drive sales on our e-commerce platform.
Target Audience: Millennials and older individuals interested in fashion, beauty, and homeware.
Tone & Style: Aspirational, inspiring, and clean visuals that resonate with the audience's desire for luxury and authenticity.
Messaging: Emphasize the importance of using Liha's shea butter and Idan oil before bedtime to achieve soft, supple, and moisturized skin, rooted in ancient African beauty traditions.
Visuals: Clean, neutral visuals that highlight the purity and natural beauty of African ingredients. Avoid off-brand colors and maintain a consistent visual identity.
Length: Less than a minute to keep the audience engaged and deliver a concise yet impactful message.
Platforms: Primarily social media platforms including Instagram and TikTok.
Additional Points to Highlight:
Liha Beauty is a UK-based, black-owned business rooted in African heritage.
Shea butter and Idan oil are versatile, multi-use products suitable for hair, skin, lips, and nails.
Highlight the Tuberose scent and the natural, floral aroma of the products.
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Liha Beauty is the luxury heritage beauty brand of the future. We like our skin to glow. We have pioneered a new beauty category bringing Yoruba philosophy of self care and natural African beauty rituals into our modern life. Our products are like our co-founders Liha and Abi, a combination of Nigerian and British heritage. Our tried and tested formulations mix natural African and English ingredients to create a unique, powerful, natural, multi-purpose offering that radiates unexpected luxury, gaining a cult following out of London.
You will be showcasing our IDAN OIL: Idan is the Yoruba word for magic, which is the only word to describe our sublime moisturising oil. Made with natural, cold-pressed coconut oil into which a Tuberose flower has been immersed, ensuring the wonderful scent of this night-blooming flower is absorbed naturally into the oil by a traditional African process of enfleurage. As well as smelling divine, the night-blooming tuberose flower found in our Idan oil has a sweet heady fragrance, it’s long been believed to have powerful aphrodisiac properties. A non-greasy nourishing formula with anti-inflammatory and anti-bacterial properties absorbs into skin giving a luxurious glow and indulgent sensory experience.
Plus, our SHEA BUTTER: Our unrefined, unprocessed raw Nigerian Shea butter is the ultimate African beauty secret. Its potency lies in its naturally high concentration of vitamin A and E as well as it’s antioxidant properties that can help improve texture of skin. Gold Shea butter is multi-purpose moisturiser for all skin types with deep moisturising properties to help heal and repair cracked, dry, irritated skin for a healthy glow.
We'd like our creators to create a "go-to-bed-with-me" style video where they appear to be getting ready for bed. The creators should be seen in their robes or night gear, discussing how the colder weather affects their skin and emphasising the importance of hydration. They should share how they've now discovered products that keep their skin moisturised during this time.
Key Points to Include:
- The creator should be seen in their robe or towel, creating a cozy and relatable atmosphere.
- Mention the impact of colder weather on skin and the need for hydration.
- Emphasize the importance of moisturizing the skin before bed.
- Showcase the products being used and highlight their hydrating properties.
- Ensure the video feels authentic and engaging, resonating with the audience's nighttime routine and skincare concerns.
Start with a hook and end with a CTA. Please share your proposed script/storyboard for approval before filming.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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LIHA comprises individuals who craft beauty products embodying a blend of natural African heritage and quintessentially British sensibilities.
One of us originates from Gloucestershire, while the other is a true Londoner. Our partnership commenced during our university days in 1998 and has endured since. While one of us pursued a career as a professional athlete, competing in multiple Olympic games, the other ventured into the world of art publishing and embraced the quieter aspects of life, raising a daughter. Our paths often intersected in London or during instances when one traveled for warm weather training and the other attended trade shows in sunnier locales.
Drawing from the Yoruba (Nigerian) tradition, which emphasizes the art of crafting beautifying oils, soaps, and lotions from locally abundant nuts, tree bark, and plants, we integrated our expertise. With one founder's English aromatherapist mother influencing her, and the other bringing back ingredients, including premium Nigerian Shea from her father's hometown during travels, LIHA's journey began to take shape.
Our initial soft launch aimed to introduce the natural beauty community to our unique concept, and since then, the response has been overwhelming. LIHA expresses gratitude for the journey thus far and extends thanks to our supporters for joining us along the way.
Black owned beauty brands such as RUKA Hair, Ami Cole, Isamayah French
The brand speaks in a non-judgmental way that embraces being good. We are determined, ambitious and not afraid to go against the grain. We’re not bound by any rulebook and instead walk our own path towards the future we want to create.
Black owned beauty brands such as RUKA Hair, Ami Cole, Isamayah French
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