Anti-Grey Effect - I never have to dye my grey hair again!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Almost 1 in 2 UK women say grey hair makes them feel older. And over 70 % of women conceal their grey hair.
Plantur 39 Anti-Grey Effect shampoo is the UK’s FIRST EVER Women’s Shampoo that permanently conceals grey hair during washing. You can say goodbye to the monthly salon trips and the messy hair dye at home!
We would love for you to share your experience with grey hair – how it made you feel and what you have done in the past to cover them up. Then discuss how much better, more confident, younger you feel discovering Plantur 39 Anti-Grey Effect Shampoo. Please describe the positive changes you’ve experienced and highlight key claims and product benefits.
Please use a hook that will catch the viewers’ attention. We’d love for you to present Plantur 39 Anti-Grey Effect Shampoo in an upbeat and enthusiastic tone. We encourage you to be creative and authentic. Feel free to use fast-paced transitions and B-roll scenes.
Raw footage only, scene directions are all below, we will edit the content for you to produce 1 UGC video :)
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Almost 1 in 2 UK women say grey hair makes them feel older. And over 70 % of women conceal their grey hair.
Plantur 39 Anti-Grey Effect shampoo is the UK’s FIRST EVER Women’s Shampoo that permanently conceals grey hair during washing. Unlike traditional hair dyes, the colour effect is gradual – your hair gets darker and becomes a deeper brown the more you wash your hair with Plantur 39 Anti-Grey Effect Shampoo.
The longer you leave on the Plantur 39 Anti-Grey Effect and the more often you use it, the stronger the colour effect will be. For permanently & and gradually darker brown hair. Simply wash away your grey!
You can say goodbye to the monthly salon trips and the messy hair dye at home!
Plantur 39 Anti-Grey Effect Shampoo
Plantur 39 Anti-Grey Effect Shampoo conceals grey hair with every wash, providing a natural-looking, gentle and permanent colour result, simply by swapping out your regular shampoo.
• EASY AND EFFECTIVE SOLUTION FOR FIRST GREY HAIR Plantur 39 Anti-Grey Effect offers a gentle solution that gradually covers grey hair, for a natural effect that stays permanently.
• CONTROL THE RESULT Plantur 39 Anti-Grey Effect dyes the hair without damaging it. The colour gets more intense with every wash and conceals roots and unwanted grey strands very subtly.
• IDEAL FOR BROWN TO DARK HAIR Plantur 39 Anti-Grey Effect provides strongest results on brown to dark hair.
• STRENGTHEN AND SUPPORT NATURAL HAIR GROWTH The caffeine in Plantur 39 supports natural hair growth and also prevents and reduces hair loss.
• EASY TO USE Gently massage the shampoo into your hair and scalp. Leave in for 2-5 minutes and then rinse out thoroughly. Wash more often or leave on longer to intensify the colour.
Application:
• Massage the shampoo into the hair and scalp during every hair wash
• Leave on for 2-5 minutes. (Colour intensity controllable by both frequency of application and leave-in time)
• Rinse thoroughly
Results are visible after 5 hair washes. A stronger, deeper colour brown effect is achieved after 15 washes.
https://drive.google.com/file/d/1EZ0ZFfKf2oZmwuPsqXeLYYxkDqjWP4/view?usp=drive_link
Amazon product link: https://www.amazon.co.uk/Plantur-39-Anti-Grey-Controlled-concealing/dp/B0D4DWFDWH?ref=aststo_dp
Please write a script that is natural and authentic to you. Make sure to include all the necessary elements below :)
Concept:
Start off with strong hook that fits to your storyline. Please use the following hooks:
Hook #1 Route – Convenience:
• I never have to dye my grey hair again!
Body
Followed by a short story intro explaining how you felt after seeing those first grey hair, how it has made you feel (less confident, look older, etc.) and how tiring it was to dye your hair or go to the hairdresser every few weeks. Then move on to explain how Plantur 39 Anti-Grey has helped you.
Explain how Plantur 39 Anti-Grey has provided a simple and effective solution to cover your grey hair permanently. Now that you’ve replaced your regular shampoo with Plantur 39 Anti-Grey, you don’t have to worry about your grey roots anymore, as they are covered every time you wash your hair. And even better, you don’t have to change your hair routine, as your hair gets permanently and gradually dyed during washing. You can conceal your grey hair permanently by just using a shampoo. The shampoo is easy and convenient to use, allowing you to control the the colour intensity by increasing the frequency of use or leave-in time.
Explain the product and why you love using Plantur 39 Anti-Grey Effect Shampoo by mentioning some of the key claims and benefits below. PLEASE MAKE SURE TO INCLUDE 2-3 KEY CLAIMS AND PRODUCT BENEFITS TO SUPPORT THIS.
Key Claims:
• Gradually covers grey hair, delivering a natural and lasting darkening effect
• Attaches permanent brown colour pigments onto hair without damaging it
• Seamlessly conceals roots and unwanted grey strands for a rejuvenated look – say goodbye to monthly trips to the hairdresser and messy hair dyes!
Key Benefits:
• Say goodbye to monthly trips to the hairdresser and messy hair dyes!
• First results after just 5-10 washes
• Simple to use – the more you wash, the darker your hair gets
For the final scene of the video, showing yourself in the camera, hold the product and say how much you would recommend Plantur 39 Anti-Grey to anyone wanting to permanently cover their grey hair. End video with a strong CTA.
CTA #1:
• If you’re tired of spending your time and money on expensive hair dyes and salon visits, this shampoo is for you! Try Plantur 39 Anti-Grey Effect Shampoo now!
PLEASE ADD B-ROLL SCENES AT THE END OF VIDEO (we will edit these for you) – FOR EXAMPLE:
- Smiling into the camera, holding Plantur 39 Anti-Grey
- Showing hands only – holding the box and taking out the shampoo to show in front of bottle against a nice clean background
- Washing your hair with the shampoo, with Plantur 39 Anti-Grey being placed clearly in shot
- Pouring the shampoo into your hand, show the colour of the liquid
- Show parts of your hair care routine (styling, flipping hair), with Plantur 39 Anti-Grey included in it
Deliverables:
- You speaking the script / testimonial to camera
- All the b-roll clips combined into one long video
DO
• Please film in natural bright light
• Send the Raw content
• Keep it lively and energetic - we want to encourage the audience!
• Shoot high-res
• Submit all formats after sign off
DON'T
• Don't sound like you're reading off a script
• Don't film via TikTok app. MUST use back camera and edit via CapCut or similar
Hook # 2: Annoying grey roots? There’s an easy and permanent solution and no it’s not a hair dye!
CTA #2: If you want a simple and effective solution for your grey hair, this shampoo is for you! Try Plantur 39 Anti-Grey Effect Shampoo now!
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Dr. Wolff is a family-owned business based in Bielefeld, Germany with over 800 employees. As a mid-sized company, we are market leaders in our niche and compete with the big corporations globally in the areas of cosmetics, beauty, and pharmaceuticals. For this, we have to be different – really different. We dare to tackle taboo topics that no one else dares to talk about. Whether it is hair loss, menopause, vaginal dryness, dry skin or cavities. We are the problem solvers from Germany and are now active in over 60 countries.
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