Unboxing Video for GUM Playbrush (parents needed)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like you to create a video based on the German Inspiration linked below, highlighting the product USPs and showing a few demo scenes. We have a specific brief for hooks that worked well, and ideas for scenes you can create with your kids while using the smart sonic toothbrush and mobile app with 13 interactive games, a toothbrushing coach and Dayo, the dragon.
Note: we do need the video to work in Story (9:16) and Feed (4:5) Format, please keep that in mind when using text elements or captions (nothing important top and bottom when filming). Also, nothing of the main action should be outside the safe space.
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GUM Playbrush recently launched its products under its new name and as part of the Sunstar GUM company, which provides all kinds of dental hygiene products. GUM Playbrush makes sonic toothbrushes for Kids (3+) and Juniors (6+) that connect to an app, where kids can play games, use a brushing coach and also care for their friend “Dayo”, the dragon. The product sells on its own with a 30-day-free trial period for the app, after that you pay for premium access. For this briefing we focus on kids above 6 years of age.
More info here https://www.playbrush.com/en-gb/kids
Hook: Hook 1: I cannot believe that my children LOVE brushing their teeth! (Voiceover. Film your kids excitedly brushing their teeth. Frontal shot and only their upper body in view, most importantly their face in the centre. Create your voiceover for this video and emphasise “love”. Prominent captions see example. https://app.foreplay.co/share/ads/t7npVHpE4yIlT7KMI0KN?user=Stefanie Prodinger) |
Script: We just received our GUM Playbrush package. A smart sonic toothbrush with age-appropriate brush heads and app access to 13 toothbrushing games. (Show the packaging before unboxing, open the box, and show the contents. Close-up shot of the brush, especially the soft bristles.)
Scientific research shows, children using GUM Playbrush brush twice as long and more thoroughly. (Have your child brushing teeth and the app screen in view. Front view Close-up shot of your child while brushing, focus on the mouth.)
I was able to install the app very easily. Just one click and the toothbrush is connected. (Aesthetic shot of the toothbrush charging in the bathroom. Then have both, the phone and toothbrush in view and click on the “connect” symbol within the app to connect with the toothbrush.)
The Brushing coach guides my children and they learn the proper toothbrushing technique playfully and are fully motivated every time. (Show a close-up of the app screen while the brushing coach plays. Film your kids and capture their excitement while playing.)
Thanks to the analysis function we can keep track of their brushing progress. (Show the analysis function. Do this after using the app and brushing coach a few times so there is data to be shown.)
I am amazed at how motivated my children are now and finally love brushing their teeth twice a day. (talk directly into the camera, you may use a selfie view and walk in your apartment to keep the video animated.) |
CTA: Test the app for 30 days without obligation. Use code GUMPLAYBRUSH to save 15% on your toothbrushes. (Write the Code and percentage in native font and keep it long enough for people to read.)
Links:
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Hook 2: THIS is crazy! Thanks to GUM Playbrush my children brush twice as long as with any other toothbrush. (Video in Video. Use a video of your child brushing their teeth in the bathroom with a game playing on the app. Create another video with your reaction and insert it as an overlay on your first video. For this, you can exaggerate your reaction and enthusiasm to trigger a reaction from the viewer. See example https://app.foreplay.co/share/ads/YKs1ABC7xlAnFmr9eaig?user=Stefanie Prodinger)
Hook 3: Are you a mum and want to support your child’s oral hygiene? (Voiceover. Let your child hold up the toothbrush as close as possible to the camera, at least half of your child’s hand should be in view and the logo on the brush readable. The brush can be turned on while holding it up. Keep the sound of the vibrations in the video when making the voiceover.)
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We work with medium-sized brands in the German-speaking market, however, we do have international projects, e.g. GUM Playbrush for Kids. Our clients love working with us because we are great at creatives, hence, we do highly value great UGC content and creative processes.
Brands we love and look for inspiration are Tropicfeel, Magic Spoon Cereal, Allbirds, Snocks, Boom By Cindy Joseph.
We are a small remote team, hence, we do prefer personal and casual communication. Depending on our clients we will brief specific communication guidelines.
Brands we love and look for inspiration are Tropicfeel, Magic Spoon Cereal, Allbirds, Snocks, Boom By Cindy Joseph.
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