Explanation of loss of collagen in the skin
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video explaining how the depletion of collagen in the skin works and how this can be replenished using our newly launched Collagen Body Butter.
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Product - Collagen Body Butter
This product is currently not available to shop online. Here is a description of the product:
Luxuriously rich and intensely moisturising, the Collagen Body Butter is designed to deeply nourish and renew lacklustre skin. Enriched with a blend of Vegetable Collagen, Squalane, and Shea Butter, this vegan-friendly formula works to promote elasticity and preserve firmness for soft and supple skin. With a silky, creamy texture and delicate pale pink hue from moisturising Hectorite, this body butter is the perfect indulgent self-care treat! The crisp and juicy Golden Pear + Grape scent is combined with notes of Green Apple and Quince.
98.39% Natural Formula, Cruelty-free, Alcohol-free, Vegan-friendly.
Video Requirements:
• Film in bright, natural lighting
• Film in a home setting, i.e. bathroom, bedroom or other clean space.
• Shoot in high resolution for enhanced video quality
• Film on camera app (on mobile device)
• Clearly show the product
• Use a tripod when filming to ensure videos are steady and focussed.
Key Messaging:
• From your mid 20s, you begin to lose around 1% of collagen each year.
• Collagen acts like the scaffolding for your skin.
• The depletion of collagen causes loss of elasticity and moisture in the skin.
• Use ingredients like Peptides, Collagen and SPF to increase the production, moisturise the skin and protect collagen reserves.
• Start banking collagen as early as possible to boost stores to replenish loss
• The Collagen Body Butter helps to renew the skin and boost collagen production.
Script: (feel free to tweak slightly to make it sound natural to your tone of voice)
Scene 1:
Sat/stood facing the camera, speaking the script out loud whilst looking at the camera. Include a close-up of your skin focusing on any areas prone to ageing.
Script 1:
'Did you know that from your mid-20s, you start to lose around 1% of collagen each year?'
'Collagen is like scaffolding for your skin, keeping it plump, firm and smooth. But as we age and our collagen levels drop causing the skin to loose moisture and elasticity. This is when fine lines and wrinkles start to appear, and skin begins to sag or become ‘crepey’. This applies to your face and body!'
'The good news is there are ways to help preserve your collagen levels and even increase production!'
'Products containing youth-boosting Peptides can help to stimulate collagen production by signalling to the body that more is needed to replenish depleting stores. Collagen-rich products are moisturise and smooth the skin to reduce the appearance of fine lines. Also, applying SPF daily will help to keep your collagen levels in check.'
Scene 2:
Hold up the Collagen Body Butter to show the camera. Continue speaking through the script while holding the product. Include a clip of you applying the body butter to your arm or the back of your hand to show the texture. Finish with a short clip of you holding the Body Butter tub.
Script 2:
'Banking your collagen as early as possible can help to replenish lost stores over time. I’ve recently started my collagen banking journey using the new Collagen Body Butter, which is packed with vegetable collagen and peptides that work in harmony to renew the skin and boost collagen production. It’s ultra-nourishing and an easy way to invest in the future of your skin!'
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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