Philip Kingsley Elasticizer September 2024 - UK
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a video showing how the Philip Kingsley Elasticizer instantly hydrates dry hair, adds shine and reduces frizz as a pre-shampoo treatment
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Philip Kingsley Elasticizer - https://www.philipkingsley.co.uk/philip-kingsley-elasticizer.html
Please create a script that is natural and authentic to you!! For visual guidelines please refer to the inspo links!
Hook:
Start with something like "It's no surprise the Philip Kingsley Elasticizer has won multiple awards, it has been the perfect treatment for my dry and dehydrated hair"/ "There is a reason one Philip Kingsley Elasticizer is sold every 30 seconds."
Content:
Show before & after of hair.
Show product and texture, show damp hair and applying the hair mask, explaining what it is and benefits such as:
Key Product Points:
- Deep-conditioning, pre-shampoo mask
- Instantly adds shine
- Intensely hydrates dry hair
- Banishes frizz and tangles
Explain to leave it for 20 minutes - the longer the better! Wash out the hair mask and show your after result!
To end:
Include something along the lines of "This Philip Kingsley treatment is absolutely worth the hype!"
Don't forget to add a CTA at the end!
**Please Note: Do not use the free sample in the video that is sent with the package you receive.
DO
- Please film in natural bright light & bathroom setting
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
- Don't show other brands in the background
- Where possible, avoid brightly coloured backgrounds
- Don't include the free sample in the content (this is for you to enjoy!)
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We adopt a hollistic approach to hair care, caring for your strands from the inside out. We consider all factors that can impact hair health, and our products cater to every hair texture.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
Casual, yet premium.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
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