3 reasons you need an SPF in your daily skincare routine.
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video using the Q+A Squalane Hydrating SPF 50 Daily Sunscreen, while explaining 3 reasons why an SPF is an essential in your daily skincare.
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Q+A Squalane Hydrating SPF 50 Daily Sunscreen
Squalane - This fast-absorbing, non-sticky daily sunscreen works to protect against the damaging effects of the sun while nourishing dry, sensitive skin. Infused with natural Squalane and softening Meadowfoam Oil, this hybrid mineral formula not only offers broad-spectrum protection against UVA and UVB rays but also intensely moisturises lacklustre skin for a velvety soft complexion. When absorbed, expect minimal white cast and a protected, hydrated and calm complexion. This formula is 95% natural, vegan-friendly, cruelty-free and dermatologically tested.
Key Messaging:
- • SPF 50 protection
- • SPF is a non-negotiable in skincare
- • Less than a quarter of the UK apply an SPF every day
- • Broad spectrum protection (UVA UVB SPF 50)
- • SPF’s with broad spectrum protection, protect against UVA and UVB rays
- • Sun damage is the biggest cause of premature ageing
- • SPF’s help to strengthen your skin barrier
Script
Hook: 3 reasons why you need to wear an SPF everyday
Scene 1 – Hold up the SPF out of the carton, up to the camera, In front of your face/to the side. Looking happy/pleased, smiling.
Script 1 – ‘Let me tell you 3 reasons why you need to wear an SPF everyday’.
‘SPF is an absolute non-negotiable in your daily skincare regime, to protect against sun damage and only less than a quarter of the UK apply an SPF every day, which is crazy! I’ve been using the Q+A Squalane Hydrating SPF 50 Daily Sunscreen.’
Scene 2 – Begin applying product, use at least 2 pumps, distribute this across your face, a swatch on either cheek, forehead and nose/chin.
Script 2 – ‘Number one! SPF’s with broad spectrum protection help to block UVA and UVB rays - UVA rays can cause premature ageing and UVB rays can cause sunburn, which can lead to To protect yourself from both types of sun damage, Broad Spectrum SPF protection is a must.’
Scene 3 – Continue to rub in product, showing how it absorbs into your skin.
Script 3 – ‘Sun damage is the biggest cause of premature ageing, such as wrinkles, fine lines, thinning and dark spots. SPF is the most effective skincare ingredient to protect your skin from premature sign of ageing. If you want to enjoy the sun but keep your skin looking young and fresh, SPF is a must.’
Scene 4 – finish rubbing product into skin and show the after results, showing off skin in a similar way to the start of the video, looking happy with the results.
Script 4 – ‘SPFs help to keep your skin barrier strong! Sun damage can stress out the skin barrier and a weakened skin barrier can leave skin feeling dry, irritated and upset! For a heathy skin barrier your skin needs hydration, gentle exfoliation and barrier protection with an SPF daily.’
Scene 5 – Hold up products smiling.
Script 5 – ‘So, if you aren’t wearing an SPF everyday already, this is your sign to start now!’
Creator requirements:
Skin Type: Normal skin – dry skin
Ethnicity: Any
Statistic – ‘only less than a quarter of the UK apply an SPF every day,’ https://pressreleasehub.pa.media/article/the-uk-does-not-follow-sun-safety-guidance-new-survey-data-finds-16020.html
Requirements:
- · Brand name is pronounced ‘Q and A’
- · Film in bright, natural lighting
- · Film in a home setting, i.e. bathroom, bedroom or other clean space.
- · Shoot in high resolution for enhanced video quality.
- ·Film on camera app (on mobile device)
- · Video must clearly show application to face.
- · Script can be adapted slightly to suit tone of voice of creator, as long as key messaging is covered.
- · Please record script as a voiceover, rather than speaking it whilst recording the scenes.
- · Ensure the timings of the voiceover align with the scenes when editing.
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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