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Project Summary

Project Name
Hopper
Brand
Shuttlerock
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

Storytime

KSP: Affordability/competitor advantage 

The creator is reacting to a (fabricated) question: “What are your best tips for booking affordable accommodation?” 

Answer: “I use the Hopper app to book all my travel needs.” 

Emphasize the benefits of booking a hotel through Hopper and

# Variations
Additional Variations
Inspiration
n/a
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The Hopper app has helped over 100 million travelers find and secure the best price on flights, hotels, homes and car rentals- each and every time they book their trips. Find millions of flights, hotels, homes, rental cars (and cute bunnies) – all in one app. Key Selling Points:

  1. Book Flights, Hotels, Homes & Rental Cars Find millions of flights, hotels, homes, rental cars – all in one app. Book your trip safely and securely, in just a couple taps and a swipe. 

  1. Always Get the Best Price You can watch a trip right in the app and we’ll send you a notification when it’s the best time to buy — recommending you to book now, or maybe wait just a little longer. 

3 .Easily Find The Cheapest Travel Dates Simply search your preferred destination and use Hopper’s color-coded deals calendar to easily find the cheapest travel dates for your trip. 

  1. Not Ready to Book Right Away? Hopper lets you freeze the price, so that you never miss a travel deal. For a small fee, take the time you need to finalize your plans, or wait for your next paycheck to come in. If the price goes up, you on
Main Concept
Script/Description of Scenes

Please create a script/storyboard natural to you! Share this with us ahead of filming.

Tell a story about your most recent experience using the Hopper app when booking a vacation. Recap the trip to continue the narrative. 

Respond to the question directly with “advice” on how to best use the Hopper app. Elaborate on how easy it is to use to book accommodation, how cost-effective it is, and how it enabled the entire vacation. 

*Callouts (include in VO): 

“Hopper is the reason I was able to afford such a magical trip.” 

“Hopper helped me make my dreams a reality”

“There are so many benefits to using Hopper, including a color-coded calendar to easily see the cheapest days to book, as well as the ability to favorite hotels to get price updates when prices decrease.” 

“I’ve been trying to find the most affordable way to travel for so long, and I’ve explored so many options, but with Hopper, I get to explore the world.”

*This doesnt need to be verbatim, you can put a spin on it.

Additional information

Creator - Casey

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Shuttlerock
Pronunciation
Social Media
Category
Other
About

We take existing assets and repurpose them and create brand new creative for brands to use as their social/digital/e-commerce ads

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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