TRIP Drinks Fridge Opening - Michael
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
As normal, we'd love you to produce a short Meta ad, showcasing our products and selling them to new buyers. We'll need to be careful with what we say and don't say. We can't mention CBD or THC.
Please make sure the captions/copy is in the center of the screen as we tend to crop the videos down to square or 1x1 format so anything at the top or bottom of the screen can get cropped out.
I've added the script below but do let me know if you have any problems/questions!
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This video will focus on our drinks range, so our Cucumber Mint and Blood Orange Rosemary Drinks
Create a script that is authentic and natural :)
Hook Message: So I swapped out fizzy drinks for TRIP, and here's how it went...
Hook Visual: Creator opens fridge and takes out a can of TRIP, choosing TRIP over the fizzy drink. Camera angle in fridge so you see the door open and hand select the drink,
Problem message: I used to binge on fizzy drinks, I'd have one in the morning, one with lunch and then at least another one or two in the evening. It gave me peaks and crashes of energy throughout the day and I would get headaches ALL the time. So I decided to I wanted to replace it with something healthier that would make me feel good instead.
Problem visual: Montage of creator sipping a fizzy drink in different settings, then crashing e.g lying face down on a sofa.
Solution message: A friend told me about TRIP's new Mindful blend range, so I decided to give it a go. Firstly they taste great and come in a range of flavours - Blood Orange Rosemary is my favorite! And all TRIP drinks are less than 24 calories a can with no added sugars. They're are made from all natural ingredients like Ashwagandha, Lion's Mane and Magnesium that help relax, avoiding big energy crashes.
Solution Visual: Creator talking to camera with a can of TRIP in hand.
CTA message: Dump the fizzy drinks and get your hands on some TRIP today.
CTA Visual: Creator throwing can of fizzy drink in the bin.
Please send this brief to Michael. Thanks!
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Heya, we're TRIP - created to share calm in the everyday chaos.
TRIP is Europe's leading CBD brand. We craft next-generation wellness products to power your lifestyle and care for your mental health. Our CBD drinks and oils are functional products that deliver calm & look, taste and feel exceptional, having won multiple Great Taste and Product of the Year awards.
We’re building a community to help people find their calm, harnessing the power of plants – happy days.
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
HUMAN AND RELATABLE
We use words that are understandable and relatable, not heavily scientific or confusing. ‘Nature’s botanicals for your body’ ‘Lightly sparkling’
POSITIVE AND UPLIFTING
We stay gently upbeat and create a sense of optimism for our community. We end sentences with positive sentiments. ‘It’s gluten-free, palm-oil free, vegan and made in the UK - Happy Days’
CASUAL AND CALMING
Our voice is rooted in helping people find calm. ‘Stress-free sipping’ ‘Go with the slow’ ‘Be kind to your mind - cheers to the weekend’ ‘Canned calm’
We balance informality and integrity to create a sense of trust and care in our community. We avoid slang but love emojis. The ones we use most frequently are and sometimes
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
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