Testimonial Video for Challenger Taboo Health Brand
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a convincing yet authentic face to camera testimonial video and some short clips of lifestyle b-roll from you, that talks about how Jude supplements have allowed you to say goodbye to Tena pads, for good.
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https://wearejude.com/ecommerce/products/bladder-care-supplements
Our mission is to bring bladder care into the mainstream. It happens to us all – middle-aged people, young people, fun people, famous people, ‘normal’ people. In fact, 2.3 billion people are having a bad relationship with peeing right now worldwide. Yet, it’s still a taboo. I (founder of Jude) suffered from 10 years of chronic bladder infection and overactive bladder, and was deemed too young to fit the stereotype. I firmly believe there is no such thing as a stereotype when it comes to demanding better solutions for our health. That’s why with urogynaecologist and medical professor, we have developed a game-changing range of daily essentials (washable absorbent underwear, plant based pads) and natural diet supplementation to empower women to feel confident about their bodies.
I am excited to partner up to create authentic, uplifting and empowering videos with you. Your words matter and can reach women who might be suffering from this issue alone and in silence.
Testimonial
- Medium shot: stand further back from camera if you think it frames better (like the image on the right)
- Feel free to pause between sentences, we can edit these out
- Follow this structure but be sure to give a testimonial that feels authentically you - change the language to feel more natural
- Feel free to send a few takes if you aren’t sure
Hook 1- When I started the menopause I had to wear pads for years! And now I’m pad free - how did I do it?
Hook 2 - For about the first 3 years of my menopause I had no choice but to use pads
Hook 3 - I’ve been forced to use pads over the last few years and now I don’t have to. Here’s how I did it
Hook 4 - If you’re using pads let me tell you how I got rid of them in 90 days with this all natural supplement
Every time I laughed or sneezed I worried I was going to leak and not reach the toilet in time.
I hated wearing pads:
- They’re uncomfortable
- I felt embarrassed when it came to intimate situations
- And they were just one more thing to remember to take out with me
Using pads never addressed the cause of the issue - having a weak pelvic floor. So, I decided to try Jude’s bladder strength supplements.
After 3 months of taking Jude my bladder felt so much stronger and I never wore a pad again!
And it was simple. I took one supplement in the morning and one at night.
They are made from 100% natural ingredients
in the UK and are proven to relax overactive bladder contractions.
Over 20,000 women are using Jude supplements to help with bladder leakage.
Now, I don’t have the fear of leaking when I’m out and about AND I never have to worry about pads anymore in intimate situations.
If you're constantly worrying about leaking, don't wait, try Jude Bladder Strength Supplements now and take back control of your life!
1 x clip of creator opening pad (face in the shot)
1 x clip of creator putting pads in the bin
1 x clip of creator sneezing and stopping in your tracks/ crossing your legs
1 x clip of creator showing that wearing pads is uncomfortable (perhaps adjusting trousers)
1 x glimpse in nightie
1 x clip of creator pushing pads off the counter
1 x clip of creator holding supplement bag
1 x clip of creator holding one supplement between their fingers with a glass of water in the back of shot
2 x candid clips of creator taking the supplements [in different locations from different angles]
1 x clip of creator happy putting their
coat on/grabbing their bag and leaving the house to go out
1 x clip of creator sneezing, realising they didn’t leak and looking happy
Submission should be via Twirl, the brief below is just for visual purposes.
https://docs.google.com/document/d/1oaNT9WsTJhIfMT-Y9yXQMqYt5Qqnrs4U9e-AQzRlO2E/edit?usp=sharing
🎙️ VIDEO TONALITY: Enthusiastic/Upbeat/Excited | PROJECT YOUR VOICE
💡 LIGHTING: Ensure lighting is perfect, try and use natural light inside from a big window or outdoors from the sun as much as possible (golden hour) or use a ring light
📜 SHOOTING GUIDELINES:
- Film all content vertically, in 9:16 ratio, 1080px WITH HDR TURNED OFF
- Add an extra 1-3 seconds to the beginning and end of all raw clips
- Turn off all ACs, fans, and other loud noises while filming
- Don’t add any filters or colour grading to content
- Avoid wearing clothing with logos
- Please keep your background clean and/or aesthetic
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Our mission is to bring bladder care into the mainstream. It happens to us all – middle-aged people, young people, fun people, famous people, ‘normal’ people. In fact, 2.3 billion people are having a bad relationship with peeing right now worldwide. Yet, it’s still a taboo. Jude was founded because the founder suffered from 10 years of chronic bladder infection and overactive bladder, and was deemed too young to fit the stereotype. There is no such thing as a stereotype when it comes to demanding better solutions for our health. That’s why with urogynaecologist and medical professor, Jude developed a game-changing range of daily essentials, washable absorbent underwear and natural diet supplementation to empower women to feel confident about their bodies, and say goodbye to incontinence.
Please see here a 5 page brand intro: https://bit.ly/JudeBrandIntroduction
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Uplifting, Empowering, Confident
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