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Key points:

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• Tell the audience to stop eating these super-processed meals filled with preservatives. (We would like you to go to a supermarket ready meal section to film this. )
• Introduce healthy meals from HomeCooks, explain they are made by independent chefs, using high-quality, fresh ingredients - no preservatives added! (we’d like you to show a few dishes if you can.)
• Show the food in a tasty way and explain why you like them. You could show food dipping into sauce, show it drizzling, dish it out to show the juicy layers, or show the stringy cheese.
• Mention the convenience of ordering HomeCooks meals directly to the doorstep. You can stocking up the freezer and never run out of food.
• Show how easy it is to prepare the meals from scratch - reheating the meals in the microwave only takes a few minutes.
• Call to action - we’d love you to recommend HomeCooks using your own words, and include "get the discount".

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Do's

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• We would love you to show your faces enjoying the meals
• Use voice-over and add subtitles (subtitles should be visible in both 9:16 and when resize to a 1:1 formats)
• Use your own words, but keep the tone casual, friendly, and warm
• Product hero shots showing off our brand
• Plating up the food in an appetising way
• Feel free to add in some sides, garnishes, and salads to make it more colourful
• Show how easy it is to reheat the meals and that it requires no actual cooking
• Good lighting is very important when it comes to creating high-quality content
• Using clean surfaces and backgrounds while creating content

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Don'ts

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• Please don't share anything that doesn't look appetising on camera.
• Try to avoid the following words:
  • Frozen meals - we prefer to call our meals “prepared meals” or just “meals” rather than "frozen meals". However, you can mention to store the meals in the freezer.
  • Fresh meals - our food is cooked fresh and then immediately frozen to lock in the nutritions, but we don't want to confuse customers with meals delivered fresh.

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