Elasticizer UK - Hair mask for damaged hair
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
we’d like a video showing the effects of using the Elasticizer hair mask on dry damaged hair
TIP: Share why you resonate with the pain point that the product solves!
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Elasticizer hair mask for dry damaged hair
Please create a script that is natural and authentic to you!!
HOOK Start with 'there's a reason one of these hair masks sells every 30 seconds' and then show & explain how dry and damaged your hair was before you started using elasticizer.
Show damp hair and then show hair mask application and explain the benefits such as; -
- reduces frizz,
- doesn’t weigh hair down,
- restores hairs natural bounce and shine.
Explain you leave it on for 20 mins or however long you want:
- can go for run,
- do a workout,
- chores,
- sleep etc.
then wash it off and show after effect and explain the difference to your hair.
End with a CTA
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
this variation is focusing on having elasticizer on subscription
Start with ‘I’m back with my favourite award winning hair mask that I never let run out!’. Explain how Philip Kingsley’s Elasticizer is 20% off on your first subscription order and 15% off on recurring orders. Show application before/afters and the benefits of the hair mask: reduces frizz, doesn’t weigh hair down, restores hairs natural bounce and shine.
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We adopt a hollistic approach to hair care, caring for your strands from the inside out. We consider all factors that can impact hair health, and our products cater to every hair texture.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
Casual, yet premium.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
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