Isola dei tesori - In-Store Promotion
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want a video that will help us publicise that Isola dei tesori now sells our drinks.
These are the stores we partner with: https://www.google.com/maps/d/u/0/viewer?mid=1-6PBfYIqixU5iNPUaYRnWM3Sz2cEnaA&ll=43.94036272977203%2C10.968152766320705&z=12
In your application comment, please share which one is nearest to you.
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Our range of prebiotic drinks, meal toppers are designed to improve the overall health of all cats and dogs.
Our team of veterinarians and nutritionists have over 30 years of experience working in critical care clinics for pets, and developed these solutions in response to genuine pet health needs. Our products are specially formulated to help prevent acute and long-term illnesses that affect cats and dogs on a daily basis. We want to ensure that pet parents feel safe in knowing that your pets are happy, healthy and hydrated!
More Information:
https://doggyrade.com/it/collections/tutti-i-prodotti/products/kittyrade
https://doggyrade.com/it/collections/tutti-i-prodotti/products/doggyrade-500ml
https://doggyrade.com/it/blogs/news/pet-health-guide-to-heat-stress-heat-exhaustion-and-heatstroke
Please create a script/storyboard that is natural and authentic to you and your experience!
Our line of prebiotic drinks and meal toppers are now available in 100 Isola dei Tesori stores and we want the help of content creators not only to share this information but also to help reinforce the need for adequate hydration for your pet all year, but especially now with the arrival of summer.
Scene: We want you to go to one of the partner stores,
- film yourself showing the facade of the store,
- entering the establishment
Voiceover (something like): "I'm so happy that now I can buy DoggyRade/KittyRade inside this petshop.
Check out this great product I just found in Isola dei Tesori. I’m so excited, PET NAME’S favourite"
Scene: Arriving at the branded product display, if you have a dog you will buy DoggyRade and mention that there are also drinks for cats and if you have a cat, you will buy KittyRade and mention that there is also a drink for dogs, If you have both, buy both
Voiceover: Mention how this prebiotic drink is excellent for hydrating your pet.
Scene: Then take a YummyRade and
Speak to camera: say something like: OMG this is going to be wonderful to put in PET'S NAME's food, I'm going to take it too. (with a tone of positive surprise).
Scene: Take a quick video clip leaving the store with the product
Scene: take a quick take at home or in the car with your pet drinking the drink
Speak to camera: saying something like: I was worried about the hydration of the PET'S NAME during the summer, even more with heat waves.
Now it's super easy with DOGGYRADE/KITTYRADE. Briefly tell us they are available in chicken, duck and salmon (salmon is KittyRade only) flavours and your pets favourite is X.
End the video happily with your pet. Show cute scenes of you with your pet.
We are looking for creators based in Italy.
Video should be up to 90 seconds, depending on how much you film in the store and what you have to say about the product.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
.svg)
Our range of prebiotic drinks and meal toppers are designed to improve the overall health of all cats and dogs.
Our team of veterinarians and nutritionists have over 30 years of experience working in critical care clinics for pets, and developed these solutions in response to genuine pet health needs. Our products are specially formulated to help prevent acute and long-term illnesses that affect cats and dogs on a daily basis. We want to ensure that pet parents feel safe in knowing that your pets are happy, healthy and hydrated!
https://www.instagram.com/poochandmutt/
https://www.instagram.com/purina/
We want our product to be taken seriously as a necessary solution for hydrating dogs and cats, but at the same time the communication is light and arouses the consumer's curiosity.
https://www.instagram.com/poochandmutt/
https://www.instagram.com/purina/
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