Introducing the Biscuit app
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
Introducing the Biscuit app
Brand
Biscuit
Brand
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No
The Brief
Description
Create a relatable and authentic UGC style video that resonates with dog owners, introducing the Biscuit App to dog owners, showcasing the benefits of the Biscuit app and encouraging the audience to try it – gain trust and peak interest. Must include clips of the dog.
# Variations
Additional Variations
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
The Biscuit pet care app is a rewards app designed to keep your dog active, happy and healthy. Get rewarded with Biscuits (points) for taking care of your dog through daily walks, hitting weekly goals and completing routine pet care. Biscuits can be exchanged for gift vouchers for your favourite shops and restaurants! Shop with M&S and Amazon, enjoy The Dining Out Card or a takeaway from Deliveroo, or feed the family from Tesco… plus many, many more! Improve yours and your dog’s health and fitness, keep your streaks going, and join thousands of other dog owners walking towards helpful savings.
Main Concept
Script/Description of Scenes
Please create a fun organic concept/script that is authentic to you or in the style of a current trend
Key Elements to Include...
Introduction to Biscuit Pet Care:
- Introduce Biscuit Pet Care, emphasising our values as caring for dogs health and wellbeing, and helping to support owners
Highlight Services and Products:
- Showcase the benefits to dog owners:
- See a map and stats of how far and for how long you’ve walked your dog
- Stay motivated to walk your dog each day, keep up your streak
- Earn Biscuits (points) to spend on vouchers and discounts
- Vouchers are available for high street shops such as John Lewis and M&S, supermarkets Tesco, Asda and Waitrose, online brands like Amazon, eat out or in with The Dining Care, Deliveroo and Just Eat, plus many fantastic discounts for dog related brands
Include visuals of the app in action
Include clips of happy dogs, ideally enjoying walks
Customer Testimonials:
- Could feature short testimonials from satisfied pet owners sharing their positive experiences with Biscuit Pet Care, reinforcing trust and reliability - Trust Pilot and App Stores
Call to Action:
- End with a clear and compelling call to action, encouraging viewers to download the app
Tone and Style
- Friendly and Trustworthy: Use a warm and inviting tone that reflects our caring nature
- Knowledgeable and Informative: Ensure the content is informative and showcases our expertise and high standards.
- Fun and playful: we’re all about the joy of owning dogs and having them as our companions
Hooks: Examples – not exhaustive
- Attention dog pawrents, this one’s for you!
- Do you own a dog? You need to know about this app
- Is this too good to be true? Let’s find out
- 5 Reasons you need this app
- If you own a dog and don’t have this app, you’re missing out
- Ok if you have a dog, stop scrolling!
- If you want to earn money for walking your own dog, stop scrolling!
- Is your dog not hitting his step count? This will motivate you!
- This is what I’ve earned with Biscuit so far....
CTAs – examples, not set in stone
- Try it now, you’ve got nothing to lose
- Download it now and see what all the fuss is about
- Start earning rewards with every step you take
- Now you know! download now
- Treat yourself and download Biscuit today
Additional information
Must have a dog to film with and a British accent if speaking (app is only available in the UK)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Biscuit
Pronunciation
Website
https://biscuitpetcare.com/Social Media
Category
Pets
About
Pet health and wellbeing
Brand Guidelines
Tone of voice
Competitors/similar brands
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Please note: It may take up to 10 min until your assets are shown here.
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