Unboxing & unique selling point explainer
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like an ad created which is vlog/unboxing themed and as the product is unboxed, you speak about why you chose MANUAL and the benefits of the MANUAL products
This video should be fairly fast paced, and use editing to keep the visuals fresh and engaging.
Please can you leave enough space at the top & bottom of the composition, we can then crop it down to 4x5
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If the concept allows for it, please introduce the product into the creative. https://hello.manual.co/a/social/hair-loss-tt-v3 > TikTok specific landing page. https://www.manual.co/hair-loss > Our hair loss category page
https://drive.google.com/file/d/1mScMWG2YC6l7nNn880nGIPtvYoPjaAmX/view
https://www.tiktok.com/@classievu/video/7159157603098955014?q=unboxing&t=1686074744795
https://drive.google.com/file/d/1YlmO2RxmN4M04pZBhYAM-t5s09hXcTNw/view?usp=drive_link
https://drive.google.com/file/d/187knKT4GCHkCAjcBg5U-JkpG-4IbyF8C/view?usp=drive_link
https://www.tiktok.com/@celynhaf/video/7184845416716848389?q=unboxing&t=1686074744795
Hook > Up to the creator but it should entice people to watch the video until the end and spike interest. e.g. Watch me unbox my latest hair loss subscription box from MANUAL
BODY:
As demonstrating the two products show you can mention a range of the USPs below:
- Discreet, fast and free delivery
- How the products work:
- Minoxidil. mention that the treatment works by increasing blood flow to your hair follicles, leading to improved hair density, and thicker, healthier-looking hair.
- Shampoo. Formulated especially for men to support and maintain hair health and growth with hand picked ingredients such as saw palmetto, caffeine and zinc
- Out of all the brands you saw, they were the only one rated excellent on Trustpilot and they had the most reviews
- Convinced by the customer results which were shown on the website
- Treatment plans are effective in 9/10 men
- Manual offer a 180 day money back promise, so if the treatments don't work, you can get your money back. You can mention that you were skeptical to try but because of the promise, you thought that it was worth a try.
CTA > Mention 50% off your hair loss plan at the end of the video
Side note: When you refer to the product you can refer to it as:
Manual’s hair loss treatment; Manual’s minoxidil spray; Minoxidil spray; Spray hair loss treatment
DO
- please film in natural bright light
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- when you refer to the product you can refer to it as: Manual’s hair loss treatment; Manual’s minoxidil spray; Minoxidil spray; Spray hair loss treatment
DON'T
- please avoid showing the 5% (or 10%) label part of the Minoxidil label. We want to show the Minoxidil product but can we keep the % part of it hidden as we could potentially see issues with TikTok policy
- don't sound like you're reading off a script
- don't film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
2 versions with different starting hooks would be good!
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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