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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Carmoola - "Why are you still going through dealerships?"
Brand
Carmoola
Brand
Website
Compensation for this project
$155
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

Based on our previous video by Matt, linked below in 'inspiration'. Looking for something similar, should be delivered strongly but doesn't have to be quite as dramatic as his. More info about us also linked below :)

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We're a car finance app in the UK aiming to make a confusing and outdated process easier and faster

Main Concept
Script/Description of Scenes

script: If you’re buying a car soon, I have to ask. Why are you still going through dealerships to get car finance? You may think it's the only way, but I can promise you it's not. Think about it. When you’re browsing for cars, you’re doing it blind. You don’t know much you’ll pay each month, or if you'll even be accepted at all. So frustrating, right. Well, what if I told you there was a better way? Well, obviously there is. It's called Carmoola. Using this app lets you get your finance sorted upfront. You’ll know what rate you can get, and what that’ll cost you. You can actually browse with confidence, knowing what you can afford. So if you want a better experience, just click down there and download Carmoola.

please refer to inspo links for full guide!

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Please film the following line direct to camera, can be in a different location or selfie-style to keep it dynamic! We will edit on our end.

"Browsing for cars can be such a nightmare. You might not know how much you'll pay each month, or if you'll even be accepted at all"

3rd Variation
About the client
Name
Carmoola
Pronunciation
Car like Car. Moola like Moola
Social Media
Category
Apps
About

We're here to make car finance better! More info about us here: https://docs.google.com/document/d/1byKAYEKU9Lh0wXyj6UUjiNeuq6MsZnaDQ2IRcGAWI1k/edit

Brand Guidelines

Our competitors are pretty old-school and boring, please don't look to them for inspo! 

Tone of voice

We are trying to make finance easier and more accessible. So we're totally open to casual/humorous content so long as our compliance guy is happy 😅 

Competitors/similar brands

Our competitors are pretty old-school and boring, please don't look to them for inspo! 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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