Dog POV: Unboxing Natures Menu
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like a UGC style video of unboxing a package from Natures Menu. We would like it to be from the dog’s perspective as if the dog is unboxing it. Please try to make the video as attention grabbing as possible in the first few seconds.
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Ecommerce refers to all our products including raw, wet and dry food for both dogs and cats.
There doesn’t need to be a subscription tied to ecommerce products so people can buy them as a one-off, but we do encourage people to subscribe and save 10%.
We often do one-off deals on ecommerce, for example 10% off turkey products (in the lead up to Christmas), 20% off cat food etc.
You only qualify for free delivery if you spend £59 or more on ecommerce products.
Dog food category
Cat food category
For shots, please include clips of your dog sniffing the box, helping them open it, excited about the packaging/sniffing the packaging, pouring one of the meals into their bowl, eating one of the meals and anything else you might see as a fit. We want to convey that the dog is excited about receiving the meals from Natures Menu. Feel free to make the video your own and add your personality to it while keeping it fun and exciting.
There should also be text overtop of the video that reads “Unbox my Natures Menu with me”.
There is no need for a voiceover in this style of video.
Please keep the video well-lit and clean shots.
Light and fun background music can also be added to the video, making sure it is instrumental.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
The new year is the perfect time to start [dog] on a healthy diet (I might've let [dog] overindulge a little in December!) - Jenny
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NATURAL INGREDIENTS
NO SURPRISES
We’re pet people, always have been. It's why we started over 40 years ago, here in Norfolk,
on our mission to bring the most natural, nutritious and unprocessed feeding for our pets, in the easiest way possible for you.
QUALITY YOUR PET DESERVES
We believe that all cats and dogs should be fed real, natural meals. That means quality ingredients, prepared, packaged and delivered to the very highest standard. So that's what we do.
ONLY THE FINEST INGREDIENTS
From whole cuts of responsibly farmed meat to quality fruits and vegetables sourced from trusted farms, the ingredients we use are just like those you use to cook at home.
DELIVERY YOU CAN RELY ON
It's really important to us that your pet's food arrives in perfect condition. We use delivery experts as well as our own fleet of temperature-controlled vans to make sure that happens.
A TEAM OF EXPERTS
Everything we do is crafted by our passionate experts. That's why we have our very own in-house veterinary team. They're all big natural feeding advocates, involved in everything from product development to teaching other professionals about the benefits of a natural diet.
Bella & Duke, Butternut Box
Casual but informative
Bella & Duke, Butternut Box
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