My Day and Night Routine
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
Showcasing and explaining a simple day and night featuring Garnier Products.
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Garnier Vit C Day Serum, Garnier Vit C Night Serum, Garnier Eco Pads
HOOK: Please start with a simple but effective hook, along the lines of: "day and night skincare routines"
Walk us through your actual morning and night routines, but include the Day serum during the day routine and the night serum in the night routine. also to include in the night routine is the eco pad for makeup removal. Beyond this, we are happy for you to bring in your own personal steps, but ask that any other brands/products used are not shown or mentioned directly and only generically mentioned..
For example, you would not show the label of your cleanser, but might mentioned "First, i start by washing my face with a gentle cleaner..." and only show the actual application of the product onto your face and rinsing off. We only ever stop to show the label of the Vitamin C Day and Vitamin C Night serums.
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DAYTIME:
Talent is wearing a pyjamas in the early morning. Day routine could include: cleanser, Vit C Day Serum, moisturizer and SPF.
TRANSITION: Talent then covers the camera with their hand, transitioning us to night time.
NIGHT TIME:
They just got home from a night out, and have the makeup to match it. Night routine: micellar water (wiping away makeup with Garnier eco pad), Vit C Night Serum and moisturiser. Again, happy for you to throw other product types or step into the routine here as well. Shots are a combination of medium/just above the chest and face close-ups. Sequence is fast-paced until we get to each Serum, which is when we slow down to focus on these products. At the end, talent jumps into the bed while filming with the selfie camera.
Audio should be a VO explaining each step. Overall, the tone should feel very conversational, light and fun. It should not come off as sales-y so please avoid taking lines directly from the website or product comms below and saying them word for word; ad-lib and bring in your own flare! For example: "Up to 24 hours of Hydration" should be changed to something more like "leaves my skin feeling super hydrated" or even a simple "really moisturising"
A google drive link has been shared with product information to consider for your VO during day and night serum application.
CTA: Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep up the tone of conversational and fun!
CAPTIONS: On-screen text should list out the steps in the routine throughout video. Please incorporate emojis for a casual and fun viewing experience.
DO NOT: Please do not wear any branded clothing and avoid excessive jewellery.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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