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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
It Lasts Too Long
Brand
Fussy
Brand
Website
Compensation for this project
$205
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Customers comment regularly that Fussy Natural Deodorant lasts far too long (which is a good thing). We want tap into how effective our deodorant is and create a tiny bit of humour. Be creative!

Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.

Note: Please show the product within the first 5 seconds of the video as having this upfront performs well

# Variations
Additional Variations
2
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

When selected please provide your address so our product can be shipped to you.

Main Concept
Script/Description of Scenes

Hook 1 - "Sick of natural deodorants that don't last?"

Open with the above question being asked to people watching the video to get them to stop and pause. Look annoyed and upset during this question, then showcase Fussy Natural Deodorant, talk about the below 3x USPs (see below). When talking about the product we want a scene of you sniffing yourself throughout the day, showing how long it lasts and how good you smell and how effective it is.

In the video you also need to communicate the following three messages:

  • 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
  • Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
  • Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.

Please communicate the above key message within your content.

Additional information

Great with trending content/ high energy/ funny - along with being able to edit videos to a good level

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook 2 - "Feeling stinky at the end of the day"?

Open with you asking the above question, and whilst doing so sniff your armpits and pull a disgusting face, maybe even pretend you want to throw up, emphasises the disgust. The showcase Fussy Natural deodorant and state how you don't experience this issue with Fussy and how it keeps you fresh for the whole day. Include a scene of you smelling yourself throughout the day to indicate the duration. Please then talk about our 3x USPs (see below).

In the video you also need to communicate the following three messages:

  • 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
  • Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
  • Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.

Please communicate the above key message within your content.

3rd Variation

Hook 3 - "Your deodorant not lasting until lunchtime?"

Open with you asking this question. If possible it would be great to see you in an office environment, for example the coffee area i.e. your lunchtime break where you catch yourself sniffing your armpits as you reach above you i.e. you catch a whiff of your BO and you look visibly annoyed and disgusted. If office is not possible, going about your morning. The showcase Fussy Natural deodorant and state how you don't experience this issue with Fussy and how it keeps you fresh for the whole day. Include a scene of you smelling yourself throughout the day to indicate the duration. Please then talk about our 3x USPs (see below).

In the video you also need to communicate the following three messages:

  • 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
  • Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
  • Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.

Please communicate the above key message within your content.

About the client
Name
Fussy
Pronunciation
Social Media
Category
Beauty/Cosmetics
About

We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed. 

As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.

But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.

What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals.  To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.

We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.

Power to your pits!

Brand Guidelines

Wild/ AKT/ Mainstream antiperspirants

Competitors/similar brands

Wild/ AKT/ Mainstream antiperspirants

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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