abnormal unboxing - personalised nutrition
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
An unboxing and making of testimonial, stating how abnormal has helped your everyday life with convenient on the go meals that are nutritionally tailored to your needs.
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Personalised nutrition - start by taking the questionnaire, using clever algorithms we tailor the shakes to you and deliver them to your door. 7 day trial is available. This is 30-day subscription that you can bring forward or pause at anytime. You can also edit your preferences if your dietary needs change.
Hook: Are you always skipping meals or turning to unhealthy alternatives?
Unboxing of abnormal package + explaining process - (Please don't use this as an exact script but as some key callouts to try and mention...)
- Showing how easy the website is to use - quick three mins questionnaire
- Personalised meals delivered straight to your door - meals that fit specifically to your needs
- 7 meal trial for FREE - free shaker included in each trial + personalised booklet - subscription service
- Less than £2 per meal
- High in protein and low in sugar - range of different flavours (choose multiple flavours per order - not stuck to just one boring flavour
- Saving you time - ready in just 30 seconds
- Plant-based options available
- Handy packaging for you to take with you wherever you go - perfectly measured (no scoop!) - perfectly portioned - all you need is water
- Subscription boxes contain 30 meals - can cancel at any time
CTA: What are you waiting for? Get your 7-day free trial today!
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Visual Suggestions:
- similar to the inspo videos, would be nice to get a mix of scenes - speaking direct to camera, screen recording of the site, unboxing, close up on contents, drinking the product, positive lifestyle shots
- but if the content we get back is informative enough then no worries if we don't get the added mix, as long as products are shown in an unboxing/making of then we are happy with that!
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
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Professional but friendly and approachable.
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