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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Kurk - UGC and benefits - why is everyone taking Kurk
Brand
kurk
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

HI there id like a video around the benifits of Kurk, I have a few ideas along with some of the UGC that has been working for us to give you some direction.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Its a highly potent liquid curcimin drink for your health and wellbeing. Our bodies struggle with inflammation, which is the root cause of many health problems.

We created a fast-acting natural remedy using curcumin extracted from turmeric.

Main Concept
Script/Description of Scenes

Script: Direct to Camera, please hold the bottle in your hand and occasionally hold it up or look at it, whatever feels natural.

This should be filmed in a well lit space, ideally in front of a window during the day. Please ensure the background is not cluttered.

"I'll never go back to regular vitamins and THIS is why"

"I've been seeing people add Kurk to their drinks all over my socials so decided to try it and I'm so glad I did"

"kurk is a highly potent liquid curcimin that naturally fights inflammation in the body, and did you know inflamation is the leading cause of most health issues? neither did I..."

"Kurk is 1000 times more absorbable than those hard-to-swallow tablets."

"It's packed with incredible anti-inflammatory properties, great for overall health, arthritis, and post-workout recovery."

"Using Kurk is a breeze; it's become a daily ritual that I look forward to - today I decided to take [insert flavour], but there's others to choose from"

"I can't believe the relief I've found from my aches and pains since incorporating Kurk into my routine."

"I'm sleeping better, experiencing less anxiety, and feeling more energetic and content."

"The fact that Kurk is founded by a doctor and backed by science gives me peace of mind."

"So, ladies, if you want to feel as great as I do, stop buying 10 different supplements, and make the switch to Kurk. Visit kurk.life today!"

Visuals: please film 10-30 seconds of the scenes below

  1. Creator on phone, scrolling on the couch
  2. Unboxing the package, carefully taking contents out and holding close to camera
  3. Close-up of Kurk bottle, place it on a well lit counter top
  4. Opening your cupboards to show all 3 flavours of Kurk
  5. Scene of you preparing Kurk. Please visibly show yourself in the frame preparing the drink.
  6. Scene of you preparing Kurk, but close up on the cup and your hands with the bottle next to it. 
  7. Show yourself drinking Kurk wearing fitness clothes, to show you post-workout
  8. Show yourself drinking Kurk while eating breakfast
  9. Show yourself peacefully sleeping

Additional information

DO

  • Please film in natural bright light
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. 
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
kurk
Pronunciation
Kurk
Website
Social Media
Category
About

Welcome to Kurk. A supplement company that specialises in Curcumin- the powerful compound found in Turmeric that holds all the benefits. Kurk is founded by two friends who survived cancer. One is a medical doctor and the other is the owner of a prestigious Martial Arts gym in London. Both are wildly passionate about Curcumin and the benefits it contains. Kurk is a world-first formula, there's no other Curcumin supplement that is as effective, it has a unique Micelle structure that allows the compound to be fully digested in the digestive tract (Curcumin is known for its poor bioavailability), and its potency makes it the most effective supplement for pain relief, recovery, sleep, brain health and general wellness, its efficacy comes from the fact that the Curcumin addresses the root cause of all pain and discomfort in the body, this root cause is chronic inflammation. 

Kurk has been carefully designed to help us appeal to a wider audience and create

multiple category entry points – with this brand, we’re not just relevant to

people with chronic pain, we’re relevant to older millennials, holistic living

enthusiasts, life optimisers and gym fans as well as people managing pain.

Brand Guidelines

Tumeric co.

Your heights in a supplement sense

Athletic greens - again in a supplement sense

Tone of voice

Casual 

Competitors/similar brands

Tumeric co.

Your heights in a supplement sense

Athletic greens - again in a supplement sense

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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