All thats left to pack is Zing ✈️✈️
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like a 20-30 second video that tells the story of preparing for a holiday. All the things you need to think about - but one less thing you need to worry about - by taking your Zing card.
Tip: Share which of the scenarios outlined below you can relate to!
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The story will tell the 'anticipation of receiving a Zing card' once it's been ordered. The creator won't be physically showing the card in the video.
We want you to bring your own authentic storytelling to the videos!
Think 🤔 What are the things you typically worry/think about before going on holiday? e.g making sure you’ve packed enough/too many clothes, making sure you’ve checked in for your flight or prepared transport connections, making sure your hotel is all set, fear of flying, the list goes on!
What about the money things you need to prepare for or worry over: how to exchange currency, where to withdraw money safely and smartly, how to avoid foreign transaction fees…
These are the relevant experiences we want to bring to life - and prove that by taking your Zing card, you're sorted on holiday.
HOOK: Start your video with a hook message, for example:
- “I wish I knew this sooner”
- “A gamechanger for travelling this summer”
- “Money saving tip for international travel”
- “One thing I will never travel without again”
BODY:
Introduce the problem by describing a combination of generic travel worries and money-related related worries you’re thinking about pre-holiday. The footage should be of you packing and/or preparing for a trip and/or footage from a previous trip abroad.
Introduce the solution, Zing. Here you need to talk about 2-3 benefits of Zing, e.g:
- Easily convert between currencies in the app
- Spend money in 200 countries
- Withdraw from foreign ATMs worry-free
- Avoid hidden bank fees
- Tap your card worry-free abroad and spend like a local
CTA: Wrap your video by saying you’ve ordered your Zing card and are waiting for it to arrive. You’re now prepared and ready for your holiday and all that's left to pack is Zing! Add a CTA, encouraging your viewers to order their Zing card today.
Please do not wear any other brand logos on your videos.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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