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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
All thats left to pack is Zing ✈️✈️
Brand
Ladder Digital
Brand
Zing
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

We’d like a 20-30 second video that tells the story of preparing for a holiday. All the things you need to think about - but one less thing you need to worry about - by taking your Zing card.

Tip: Share which of the scenarios outlined below you can relate to!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The story will tell the 'anticipation of receiving a Zing card' once it's been ordered. The creator won't be physically showing the card in the video.

Main Concept
Script/Description of Scenes

We want you to bring your own authentic storytelling to the videos!

Think 🤔 What are the things you typically worry/think about before going on holiday? e.g making sure you’ve packed enough/too many clothes, making sure you’ve checked in for your flight or prepared transport connections, making sure your hotel is all set, fear of flying, the list goes on!

What about the money things you need to prepare for or worry over: how to exchange currency, where to withdraw money safely and smartly, how to avoid foreign transaction fees…

These are the relevant experiences we want to bring to life - and prove that by taking your Zing card, you're sorted on holiday.

HOOK: Start your video with a hook message, for example:

  • “I wish I knew this sooner”
  • “A gamechanger for travelling this summer”
  • “Money saving tip for international travel”
  • “One thing I will never travel without again”

BODY:

Introduce the problem by describing a combination of generic travel worries and money-related related worries you’re thinking about pre-holiday. The footage should be of you packing and/or preparing for a trip and/or footage from a previous trip abroad.

Introduce the solution, Zing. Here you need to talk about 2-3 benefits of Zing, e.g:

  • Easily convert between currencies in the app
  • Spend money in 200 countries
  • Withdraw from foreign ATMs worry-free
  • Avoid hidden bank fees
  • Tap your card worry-free abroad and spend like a local

CTA: Wrap your video by saying you’ve ordered your Zing card and are waiting for it to arrive. You’re now prepared and ready for your holiday and all that's left to pack is Zing! Add a CTA, encouraging your viewers to order their Zing card today.

Additional information

Please do not wear any other brand logos on your videos.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Ladder Digital
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Zing
Social Media
Category
Apps
About
Zing is a new app & “smart” multi-currency debit card that gives modern consumers who live busy international lives the freedom to "do their Zing" - whether they are travelling on holiday or sending/receiving international payments. With Zing you can hold money in 20+ currencies, send money in 30+ currencies and spend money in 200+ countries & territories. And you can do it all while paying less on currency conversion and beating hidden bank and transfer fees! Here’s how your money goes even further with Zing… ⚡️️ZERO transfer fees on outgoing international transfers ⚡️️Great exchange rates & low 0.2% currency conversion fees on supported currencies - any transaction, any amount, any day of the week ⚡️️Buy & hold currencies when exchange rates are good before you travel ⚡️️Automatically convert money at the real-time rates to cover international card payments, so you’re never caught short Just download the simple, easy-to-use app and sign up for your Zing card in minutes to enjoy all of this, plus 24/7 customer service from real humans. Lots of people don’t realise that when they spend or send money abroad with high street banks they could be losing money on hidden bank fees, not getting competitive exchange rates AND paying too much on currency conversion fees. We believe it’s time for that to stop. Zing has got your back, wherever life takes you - it’s time to do your Zing! Note - Zing is part of the HSBC group and launched in January 2024. You don’t need to be a HSBC customer to sign up.
Brand Guidelines
Do not use repeated content Do not compare the Zing App with competitors Do not use a superlative term unless you can substantiate it (e.g. ‘best’ transaction, ‘cheapest’ rate, ‘fastest’ transfer, etc) Do not refer to HSBC without using the provided disclaimer. Do not showcase brand competitors, or any prominent logos including branded clothing, items in shot etc. Do not use offensive language or contents Do not provide low quality content (low resolution, poor lighting, poor setting, not creative). Do not submit any content longer than 30 seconds. We can’t say that "Zing can keep your money safe" and "save money" (with Zing)
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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Submitted on:
July 4, 2024
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In Quality Check
Quality Checked
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Submitted on:
July 4, 2024
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In Quality Check
Quality Checked
Usage Rights Consented

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