Vanilla Cheesecake recipe hack
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
To promote 1:1 products, via recipe hacks seen on social and web/blog to help drive brand awareness and sales.
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To create a delicious looking authentic 1:1 product recipe hack.
An ‘easy to make’ using three 1:1 products
When referring to the brand, always pronounce as 'the one to one diet'.
RECIPE- it might be easier to double up, and then you can just split the products up between 2 small glasses:
Ingredients:
- Half The 1:1 Diet Vanilla Flavour Shake MRP
- Half The 1:1 Diet Strawberry & Apple Oat Bar MRP
- 1 tsp The 1:1 Diet Mix-a-Mousse
Method: a guide for visual reference only
- • Cut up half your Strawberry & Apple Oat Bar into tiny pieces and press down into the bottom of your small glass or glass ramekin and pat it down
- • Makeup half your Vanilla Flavour Shake and Mix-a-Mousse as per packet instructions
- • Pour over the top of the Strawberry & Apple Oat Bar layer
- • Pop in the fridge to set for 15 minutes
- • Take a spoonful and enjoy
- • Allowed garnish on side or top – small sprig of herb- mint/basil/ rosemary
Create a script that is natural and authentic to you! Should feel organic, like chatting with a friend :)
Hook: Do you love cheesecake? we’ve got you covered with a diet friendly delicious vanilla cheesecake recipe!
Key USPs:
• 203 kcals per serving of a vanilla cheesecake
• only 3 ingredients, and easy to make
• a perfect nutritionally complete meal, packed with 25 vitamins and minerals to keep you energised and 169 health benefits
• it’s so delicious!
CTA: The 1:1 Diet is a game changer, I recommend you try it.
Purchasing additional bits:
- Please review the recipe laid out in the brief, and be prepared to purchase anything that does not come with the initial delivery.
- The client has noted you will need to purchase a small sprig of mint for the recipe garnish.
- Please keep a copy of the receipt when you do, so that we can reimburse you by adding the amount to the total payout.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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The 1:1 Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide to lose weight and live healthier, happier lives. Through our inspiring Consultants, we provide meal replacements and products that help aspiring dieters to lose weight, and improve their health. Our meal replacements and products are specifically designed to ensure each dieter gets the correct amount of nutrients, whilst reducing their calorie intake.
We are a diet brand that has over 40 years of success at giving dieters weight-loss, whilst maintaining their success.
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Do:
Talk like a human
Use words and phrases your auntie would use
Be supportive, honest and positive
Be insightful and sympathetic
Use 1:1 when we’re talking about the 1:1 Diet
Use one-to-one when we are talking about our support and how we interact with each other
Don't:
Oversell anything or be pushy
Use jargon – it's off-putting
Use 20 words when 10 will do
Sound like you're a robot
Use other ways of saying 1:1 or one-to-one; it gets too confusing
Huel
LighterLife
Weight Watchers
SlimFast
Slimming World
Jane Plan
Shake that Weight
Exante
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