UGC - Euros (Football Content) - AD-970
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this brief we want to capitalise on the Euros 2024 as it will be something that will be spoken about in the month of June. We want you to put Fussy through it’s paces i.e. putting on an England Football Shirt or generic Football top and talking about our effectiveness and how it keeps you fresh after a game.
Note: You will need to wear an England Football T-Shirt. Please Provide us your address and let us know what size Top you need from the following site: https://www.jdsports.co.uk/product/white-nike-england-2024-home-shirt-womens/19623792/?cmmmc=googleshop--google--shopping--pla&istCompanyId=9c5cf6f7-3142-4f9f-be57-2fce9c67adfd&istFeedId=014e8b49-620d-4e56-9e87-79529c403af2&istItemId=mimwmlatx&istBid=t&gadsource=1&gclid=Cj0KCQjw6uWyBhD1ARIsAIMcADobG3cov8Dawl696U9MFYvHAwqRsidRDFzUvrv--Ki0pQoWP8EILsaAitbEALww
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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Once selected you'll be given information on how to order your case.
Hook 1 - “Fussy Natural Deodorant keeps me fresh during football training”
Open with the above hook. It would be great for this opening hook seeing you clearly swipe Fussy Natural Deodorant on and then play some football, ideally with an England Football shirt on. Then transition into talking about how Fussy Natural Deodorant is effective at keeping you FRESH for 24hrs even after an intense football match. Please also talk about our 3x USPs (see below)
Hook 2 - “Fussy Natural Deodorant keeps me fresh during football season”
Open with the above hook. Again it would be great for this opening hook to see you wearing the England football shirt of a generic football top. Mention how you love football and keen to see all the matches. Talk about how Fussy Natural Deodorant keeps you smelling FRESH for 24hrs even after a whole day out watching the Euros. Please also talk about our 3x USPs (see below)
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
You need to be comfortable playing a little bit of football for some of these videos. You also need to be able to film and edit at a high degree.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 3 - “GRWM and Fussy Natural Deodorant to play Football”
Open with the above hook. Do a very quick GRWM where the focus is on Fussy’s Natural Deodorant, and then showcase quick edits of you heading to training and playing football. During the training take a whiff of your armpits and smile cause you’re still smelling so fresh. Cut to you later in the day after football training, smell your pits again and admire how FRESH they are for 24hrs.
Hook 4 - “If you get sweaty like me watching football”
Open with the above hook. Show yourself watching one of the old Euro games (search youtube for any old games or clips of the Euros). In the video we want you ideally with the England Football shirt on. Play into the opening hook and show yourself sweating on your forehead i.e. you can use hyaluronic acid to mimic sweat. In the video talk about how despite you sweating stressing watching the game your pits still smell fresh (smell your pits and smile).
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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