Skincare hacks doing more harm than good
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Project Summary
The Brief
We're looking for a mature woman to share her personal journey to finding relief from dry skin.
See link to brief: https://docs.google.com/document/d/114JV0MyjxYmmE6TqFHdydiXbbvLM0t4Hv6jvA2kiP9c/edit?usp=sharing
In your application, please share any relevant story / experience with dry skin.
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See link to brief here:
https://docs.google.com/document/d/114JV0MyjxYmmE6TqFHdydiXbbvLM0t4Hv6jvA2kiP9c/edit?usp=sharing
Hook 1 (main)
[A user looking frustrated with a collection of DIY skincare products (or bottles of other brands).]
Narrator: "Sick of skincare hacks that backfire? It's time for something that truly works."
Story - Scene 1 (Experimentation):
[Flashback to the user experimenting with various popular skincare trends.]
Narrator: "From DIY masks to trending ingredients, I thought I could hack my way to better skin."
Story - Scene 2 (Realization):
[User looking concerned about the health of their skin.]
Narrator: "But my skin told a different story – irritation and disappointment."
Review - Scene 1 (Discovery):
[User discovering Bam & Boo’s Serum online and reading positive reviews.]
Narrator: "That's when I stumbled upon Bam & Boo’s Serum. Its glowing reviews caught my eye."
Review - Scene 2 (First Impressions):
[User applying the serum for the first time, intrigued.]
Narrator: "From the first application, it felt different, soothing, and promising."
Product Feature - Scene 1 (Ingredients):
[Zooming in on the natural glow of the user holding the serum.]
Narrator: "This serum is more than a quick fix. It’s a blend of Algae, known for its anti-aging properties..."
Product Feature - Scene 2 (Science Behind It):
[Visuals of the serum being put on skin rubbing it in.]
Narrator: "...and essential oils, handpicked for their nourishing benefits. It's science meeting nature."
Benefits - Scene 1 (Immediate Effects):
[User noticing immediate hydration and smoothness after applying the serum.]
Narrator: "Right away, my skin felt hydrated, the texture smoother than before."
Benefits - Scene 2 (Long-Term Transformation):
[User looking at her rejuvenated skin in the mirror after weeks of use.]
Narrator: "Over time, the real transformation unfolded. My skin regained its natural glow and vitality."
Offer
[The user stands in a well-lit, comfortable room, the Bam & Boo Serum prominently displayed on a shelf behind her. She addresses the camera with confidence and a genuine smile.]
Narrator: "If you're like me, tired of empty promises and ready for real results, it's time to make the switch. Bam & Boo’s Serum isn't just a product; it's a commitment to your skin's health."
[Cut to a close-up of the serum, with a graphic overlay showing a special offer.]
Narrator: "And now, you can start your journey to healthier skin with a special offer. Try Bam & Boo’s Serum today and see the difference for yourself. Don’t just take my word for it, let your skin experience the transformation."
[The scene ends with a call-to-action, inviting viewers to visit the website or click a link.]
No messy background. Keep the setting premium, it doesn't need to be in a bathroom setting. Close-ups are ideal. We are a premium product so our goal is to keep things clean as possible.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 2
[User trying a DIY skincare hack, looking hopeful.]
Narrator: "Ever tried a viral skincare hack, hoping for a miracle?"
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Clean beauty brand from the Azores. Beauty rituals created by elements with pure origins from trusted sources known to you. Science-backed and curated by one of the world’s most far-flung archipelagos to make you feel more grounded every day. To let humans live in harmony with nature’s cycle, by nourishing their bodies and minds through the seasons with only what is good for them and the planet.
Mádara (www.madaracosmetics.com)
Rowse (www.rowse.co)
Murrē (www.murreskincare.com)
Salt & Stone (www.saltandstone.com)
Seed (www.seed.com)
Practical minimal
Naturally lively
Soulful intimate
Mádara (www.madaracosmetics.com)
Rowse (www.rowse.co)
Murrē (www.murreskincare.com)
Salt & Stone (www.saltandstone.com)
Seed (www.seed.com)
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