Creative UGC video comparing Embryolisse's "Lait Creme Concetre VS. Lait Creme Sensitive" moisturizers
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Hello creators! We're reaching out to invite you to collaborate on an exciting project to produce an engaging user-generated content (UGC) video comparing Embryolisse's Lait-Crème Concentré and Lait-Crème Sensitive moisturizers. The video aims to educate viewers about the key differences, benefits, and suitability of each product for various skin types, leveraging the authentic experiences and insights of content creators.
Video Ideas/ concept:
• Highlight the unique features and benefits of Lait-Crème Concentré and Lait-Crème Sensitive.
• Provide valuable insights to help viewers make informed decisions about their skincare routine.
• Foster engagement and trust in the Embryolisse brand through authentic user experiences.
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About the Products:
Main difference between the 2 products : SKIN TYPE.
Lait Crème Sensitive :SENSITIVE SKIN, REACTIVE SKIN, FRAGRANCE FREE
Lait- Crème Concentré: For all Skin Types
Description:
• Best seller since 1950. The ideal moisturizing care in all circumstances
• Make-up base to moisturize and protect, beauty mask and even cleanser and make-up remover. It is also a soothing after-sun product and aftershave care. As a result: the skin is suppler, more elastic, smoother, plumper, and very soft.
Key Features:
• Multi-purpose: It’s a 6-in-1 product.
• Versatile: Suitable for all skin types, including sensitive skin
• Nourishing: Enriched with shea butter, aloe vera and other natural ingredients to soothe and replenish the skin
Benefits:
• Hydrates and softens the skin, leaving it smooth and supple.
• Creates a smooth canvas for makeup application, extending its wear and enhancing its appearance.
• Gently removes makeup and impurities without stripping the skin's natural moisture barrier.
Lait Crème Sensitive:
Description:
• Multi-function nourishing moisturizer
• Hypoallergenic & Fragrance-free
• All the benefits of the Lait Crème Concentre in a formula developed for a sensitive skin. Rich in essential fatty acids and vitamins that provide the skin with nutrients, retain water, and protect it from aggressions. The skin regains suppleness and elasticity, it is plumped, smooth and soft.
Key Features:
• Hypoallergenic: Free from fragrance and harsh irritants, making it suitable for sensitive and reactive skin.
• Soothing: Formulated with gentle, calming ingredients to reduce redness and discomfort.
• Lightweight: Absorbs quickly into the skin without leaving a greasy or heavy residue.
Benefits:
• Provides long-lasting hydration and comfort to sensitive skin, helping to restore its natural balance.
• Helps to reduce inflammation and irritation, promoting a calmer and more even complexion.
• Can be used daily as part of a gentle skincare routine to maintain healthy and hydrated ski
Create a video that is natural and authentic to you!! The following is a guide for how you might structure your video + ideas for talking points. This should feel organic!
Content Guidelines:
Introduction:
• Begin with a brief introduction, welcoming viewers to the product comparison video.
• Clearly state the objective of the video: to compare and showcase Lait-Crème Concentré and Lait-Crème Sensitive.
Product Showcase:
• Feature both moisturizers prominently throughout the video.
• Capture close-up shots of the products, focusing on their texture, and consistency.
• Highlight any unique features of each product such as that the Lait-Crème Concentré is for all skin types and the Lait-Crème Sensitive is for sensitive skin.
Comparison Discussion:
• Discuss the differences and similarities between Lait-Crème Concentré and Lait-Crème Sensitive.
• Highlight key points of comparison, such as ingredients (Lait-Crème Sensitive is fragrance free), and benefits for different skin types.
• Provide viewers with valuable insights to help them understand the unique qualities of both products which is the 6-in-1 multi-function moisturizers.
Visual Comparison:
• Utilize split-screen or side-by-side product to visually compare the two moisturizers.
• Use overlays or graphics to highlight key points of comparison, making it easier for viewers to understand.
Conclusion:
• Summarize the main points of the comparison, emphasizing the key differences and similarities between the two products.
• Encourage viewers to explore both moisturizers further to find the one that best suits their skincare needs.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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CELEBRATING BEAUTY THE FRENCH WAY: CHIC, EASY, NATURAL, PROVIDING HIGH TOLERANCE AND EFFICACY TO ALL SKIN TYPES
Ever since Embryolisse was created by a dermatologist in 1950, it has demonstrated a unique savoir-faire in minimalist formulation based on the knowledge of the skin’s essential needs: hydration, nutrition and protection.
Embryolisse is a family-run laboratory that designs and manufactures all its products in France, with a rigorous selection of the best natural active ingredients, in eco-designed packaging (historical choice of aluminum, infinitely recyclable).
With its multi-functional products, Embryolisse has always simplified beauty to make it more effective, practical and accessible with a comprehensive selection of products, from skincare to beauty with its Artist Secret range.
Today, the performance and reliability of our products are universally acclaimed by pharmacists and make-up artists all around the world.
Caudalie, Avene, Nuxe, Cerave, Dermatologica
Casual
Caudalie, Avene, Nuxe, Cerave, Dermatologica
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