UGC Video Ad for inspiration learning platform
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Please see description section here - https://bbcmaestro1-my.sharepoint.com/:w:/g/personal/nick_maestro-media_com/Ee10YWS-n_pIgY9n5Yo5L7QBL9Gpgn3kZ8bmy8P5lHHspg?e=cUjXLH
We would like a self-recorded video discussing your experience with BBC Maestro after trailing a few lessons/courses. The video should feel dynamic with a little energy and excitement. Graphics and captions can be used. If colour is used, please use our brand orange - #E45F00
BOOST YOUR APPLICATION: Share which of the following you are interested in learning about!
We would like the video to mention multiple courses, we would like a creator/video for each of the below (listed are categories and the courses within them to mention, 1 video/creator per category):
- Cooking – Vineet Bhatia/Modern Indian Cooking, Jancis Robinson/An Understanding of Wine, Marco Pierre White/Delicious Food Cooked Simply
- Writing – Ken Follett/Writing Bestselling Fiction, Julia Donaldson/Writing Children's Picture Books, Lee Child - Writing Popular Fiction
- Writing 2 – Jojo Moyes/Writing Love Stories, Alan Moore/Storytelling, Carol Ann Duffy/Writing Poetry
- TV & Film – Tim Rice/Writing and Performing Musical Theatre, Jed Mercurio/Writing Drama For Television, Edgar Wright/Filmmaking
- Music – Mark Ronson/Music Production, Gary Barlow/Songwriting, Tim Rice/Writing and Performing Musical Theatre
- Arts – Paula Scher/Graphic Design, Rankin/An Introduction to Photography, Tim Rice/Writing and Performing Musical Theatre.
For each video we would love to work with a creator who is genuinely passionate about the category they're recording for, someone who loves writing, cooking, etc.
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BBC Maestro is streaming platform with inspirational courses by world-class teachers, from Acting with Brian Cox to Music Production with Mark Ronson, and from Graphic Design with Paula Scher to Writing Love Stories with Jojo Moyes. Created to educate and inspire people to explore their creativity and passions. Through pre-recorded lessons and detailed course notes, anyone can learn a wide range of disciplines and follow in the footsteps of experts respected all over the world. bbcmaestro.com
We would like you to talk about your experience authentically, the below are some prompts to help guide you, but don't all need to be answered:
- What were your initial thoughts? (If any reservations, did we overcome them?)
- How did the courses make you feel?
- What did you learn?
- How will you apply those learnings/what do you feel equipped to do now you’ve taken those courses? (Eg, are you ready to write your first book or host a smashing dinner party?)
- Do you think it is value for money? Would you recommend to a friend?
Please watch a few lessons from each course within your category and talk about the range of courses within your category.
Please see Story & key messaging section here - https://bbcmaestro1-my.sharepoint.com/:w:/g/personal/nickmaestro-mediacom/Ee10YWS-n_pIgY9n5Yo5L7QBL9Gpgn3kZ8bmy8P5lHHspg?e=cUjXLH
3 US & 3 British. Do not refer to the brand or lessons as Masterclass/Masterclasses. Do not wear branded clothing/visible logos.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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BBC Maestro is streaming platform with inspirational courses by world-class teachers, from Acting with Brian Cox to Music Production with Mark Ronson, and from Graphic Design with Paula Scher to Writing Love Stories with Jojo Moyes. Created to educate and inspire people to explore their creativity and passions. Through pre-recorded lessons and detailed course notes, anyone can learn a wide range of disciplines and follow in the footsteps of experts respected all over the world.
Competitor - Masterclass
Positive and aspirational, the voice of BBC Maestro will always inspire the audience.
The brand is incredibly positive and focussed on helping driven people achieve what they want in life, to succeed and become the greatest at what they do.
This should be evident in the copy across all of our touch points, remaining direct, confident, and inspiring at all times.
The reader needs to feel they can achieve greatness through our service.
Competitor - Masterclass
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