Prime Bites - Moms
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Campaign Summary:
Create a UGC ad showcasing Prime Bites Protein Brownies' taste and health benefits for moms. The video should be engaging, highlighting both the product and your experience. The goal is to reach moms and parents with a healthy alternative to sweet treats that are really unhealthy for your body.
Target Audience:
- Busy moms
- Moms that like treats but also like to be healthy
- Moms of teenagers that want healthy swaps for unhealthy candy and snacks
Video Style: (up to you!
- Voiceover
- Unboxing
- Product Review
- Day in the life
Technical Requirements:
- Length: ~30-60 seconds
Examples:
https://www.tiktok.com/t/ZT8qsqJCc/
https://www.tiktok.com/@meagnunez/video/7202391658820930862?r=1&t=8iyhslyQTdu
https://www.tiktok.com/t/ZT8qsuwxg/
https://www.tiktok.com/t/ZT8qsCsEV/
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Prime Bites Brownies are alternative brownie snacks with 19g of protein and 5g of collagen. Website: https://alphaprimesupps.com/pages/prime-bites
Social media: https://www.instagram.com/alphaprimebites/
create a script that's natural and authentic to you!
Introduction (Hook):
Something along the lines of:
" I love sweets, but I also love working out and eating healthy."
“I finally tried the viral Prime Bites Brownies and I’m blown away”
" These brownies seriously exceeded my expectations."
“Snacks i ate to lose my mama weight”
“Lazy mom snack ideas”
“I’m craving my usual late night snack”
“Eat the snack, do the things, while still being healthy”
Showcasing Brownies:
Display the brownies, focusing on their look, texture, and how they're a perfect fit for a healthy lifestyle.
Points:
- Discuss the 19g of protein and 5g of collagen in the brownies.
- Emphasize: "They taste like a real dessert. There’s really no protein taste"
- Quick and easy meal or snack
- Great healthy alternative to sweet snacks with food dyes and bad ingredients
Call to Action:
- Conclude with: "Shop now and save on your first order."
Let us know if you have any questions!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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Prime Bites are protein brownies that ACTUALLY taste good. With 19g of protein per brownie, our goal is to prove that you don't have to sacrifice taste for health. We value having fun, indulging, and eating foods that your body thanks you for!
Magic Spoon, DEUX, Misfits Health
Casual, humorous, playful
Magic Spoon, DEUX, Misfits Health
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