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Project Summary

Project Name
Tiktok Videos - Sharing is caring
Brand
Total Security
Brand
Total Adblock
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We are looking to run some Tiktok ads about our product Total Adblock.

This App allows you to block ads while browsing the internet, streaming videos and online shopping 

It's available for just $1.99

Ideally we are looking for UGC content like ones linked below but with creators to have their own spin on them

We will be using these ads for marketing purposes

If the creators would like to have access to the app to show on screen, we will share the test account below to gain access to the premium version of the app.

Please let us know if you have a second phone that can be used to show the phone in hand showing the app!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Will not have a physical product but will need access to a 2nd phone to display and showcase the app on here.

Benefits and additional information about the app can be found at https://www.totaladblock.com/  

Physical Product would be there phone displaying the app with the logins from the original description

Total Adblock can be downloaded from the Samsung Store or the Apple App Store

Main Concept
Script/Description of Scenes

First of all, please be creative as you like with the video and imagery. We are looking for something and innovative to be able to sell this app. Use the below as rough guidelines 

Should show the app on the screen as well as some well known shopping and news sites where ads can be blocked but please do not name the brands, merely reference "shopping sites" and "streaming sites" 

Hook:

Creator 1: OMG my mom called me again to fix her phone because it's slow

Creator 2: I have this one friend, mom, dad, etc. that happened something to

Main message: (structure to follow)

  1. Share the product with them
    1. Total Adblock allows you to have multiple devices per account
    2. Share the product with your family & friends to make use of the incredible app
  2. The benefits of the program
    1. This App allows you to block ads while browsing the internet, streaming videos and online shopping
    2. It's available for just $1.99
  3. I don't have these problems
    1. Stress-free life living without ads hounding you all of the time
    2. Cookies and Trackers no longer gathering your data

Ending:

"I know I use this everyday and it’s been a total game changer for me." 

"Click Now and Pay 1.99 To Claim This For As Little As A Cup Of Coffee"

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Total Security
Pronunciation
Social Media
Category
Software
About

We strive to provide round-the-clock, efficient protection for our users against viruses and malware. We also believe that intrusive ads are annoying & frustrating, so our Total Adblock software is designed to get rid of all these ads for good.

Brand Guidelines

Competitors: Norton, McAfee, Avira, Inspiration: HiSmile (like their videos), Google Chrome

Tone of voice

Professional but engaging, not opposed to using humour in the content that is created

Competitors/similar brands

Competitors: Norton, McAfee, Avira, Inspiration: HiSmile (like their videos), Google Chrome

Details on brand
Name
Total Adblock
Social Media
Category
About
Surf The Web in Peace without Ads Experience a cleaner browsing experience by blocking annoying ads. Block Ads. Browse Better
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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