Color Home, GOOD Curly Hair
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A funny, witty and relatable classic vlog-style video following our (initially fearful and slightly hesitant) creator through the entire process of dyeing their hair darker - from Color Home exploration through to final results. Focus is on the Color Home application’s highlighted features within this brief (making sure to point out ease of use):
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GOOD Hair Color - shade options are included in the google folder linked. If selected, please let us know asap your shade preference.
INSPO VIDEOS (explained)
- Overall Style
- Colour Home green screen (to show you what its about. you can record your own green screen footage for this though!)
- Briefing Folder (Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.)
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PERSONALITY: Worried about damaging her hair/curl pattern
HOOK: “Pray for me as I use at home hair dye on my Type 4 curly hair 😩”
SCRIPT/KEY SCENES:
1) (speaking directly to audience) describing their hair journey and their fear of damaging their curl pattern but wanting a new colour
- Mobile screen recording with creator visible on screen as well - Exploring new Colour Home, focusing on Testimonials, Whitney (Main Room), Curly Colour Coach, Melissa (Main Room) & Expert Tips on Curly Hair (Kitchen). This section should be at least ⅓ to ½ of the entire video length (making sure to point out the tool’s ease of use, user-friendliness, and crediting Color Home for making their hair colour journey hassle-free)
- Getting in or out of car/shopping for product and choosing colour
- Playful, excited, and inquisitive unboxing. Clips of creator exploring Color Home again out of fear to get started and wanted to get it right (we don’t need to see their phone screen again)
- The full hair dye application process (show yourself doing it, but ofcourse to really get it right you can do the rest off camera!)
- Incredible results. Focus on the health of curls at the end. (do some styling to make it look like a really great "after")
CTA: “Trust my girl Melissa and Garnier Color Home with your curls!”
-- DURATION: no longer than 90 seconds, ideally around the 60 second mark
Must currently have curly/coily/type 4 hair, brown colour preferable.
Alternative format to view brief, hair dye notes, overal do's/don'ts, and general notes (inlcluding TOV, styling, and edit notes) are included in the google folder linked. Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.
We will put you in touch with hair colour experts to aid and support you if any issues or questions might come up during the actual hair dye process.
Duration up to 1 minute 30 seconds.
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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