ExSeed Testimonial/How It Works Video - 1 Male
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are after a testimonial video for ExSeed at-home sperm test, that also touches on ‘what’s in the box’ and how it works. The video should be light-hearted, and you should appear genuinely excited about the tech. We want this to be unclear initially if the content is organic or paid, so please ensure your tone is not too advertorial and salesy.
Please feel free to use the script as a framework but to use language that flows the most naturally to you, we want to hear the creators authentic voice come through.
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Hook: Could your man be shooting blanks? |
Script: Guys, if you haven’t had kids yet, how do you know if you can?
I track my heart rate, my sleep, but I had no idea about my fertility!
I didn’t realise that fertility issues happen on the men’s side as much as on the women’s side, which made me think “How do I know if I can have kids?”. Rather than an awkward appointment at a clinic, I got this:
“ExSeed make this at-home fertility test for men”. (a close up of the device in-hand)
”You can actually see them, that’s crazy!” (hold up phone to screen showing video of moving sperm cells).
“The kit tells you how many of your little fella’s there are, and how many are strong swimmers, then gives you your results” (ending with results page screen)
“All I had to do was ‘deposit a sample’ in this cup and transfer to the slide. You put this in the device, line your camera up with the lens and bam, there they are! I didn’t even need to send anything off in the post!” (show process: show cup with the measurement scale visible to camera, show pipette touching slide chamber, put slide in device, put camera on device lens, show stock video we’ll provide of sperm cells. room for humour on the ‘deposit a sample’ line)
“I took a short video that was analysed almost instantly, but the medical team at ExSeed also verify each analysis, so it really is reliable”
“I’m in the clear, but if I had a low result there’s loads of tips in the app on how to improve, and they even tailor the advice to you!” (show lifestyle program in app) |
CTA: I did not think I could do this from home - you guys need to try this kit from ExSeed! Get yours in the link and find out about your fertility!
Links:
- https://app.wetwirl.com/creative-center/share-video?id=2819
- https://www.facebook.com/ads/library/?id=1270092690360067
DO
- please film in natural bright light
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- don't sound like you're reading off a script
- don't film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
I just found out I can test my fertility without going to a clinic, and I wish I’d known sooner.
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We're ExSeed Health, a fertility company based in London that helps men better understand sperm health, with our central DTC/B2C offering being an entirely-at-home sperm test. We know that men don’t tend to be as proactive in health testing when a couple’s trying to conceive, in part because there haven't been many good home testing products, and want to make it easily accessible for men to do a clinic-grade sperm test from the comfort of their home, without breaking the bank or long waits on the NHS.
Our ultimate goal is to help more couples who want children have a smoother path to pregnancy.
All from home, without ever sending their sample off, you can understand your fertility. The video tutorial + the app guides you through this, but in short, after producing your sample into the collection cup and transferring to the slide using the built-in pipette, you insert the slide into the microscope device and position your phone camera over the lens. You’ll see a live sample of your sperm, magnified approximately 200x so you can see individual sperm cells. We’ve built an algorithm that tracks the concentration and motility of the reproductive cells, and in minutes you’ll see your Total Motile Sperm Count, one of the best male predictors of successful pregnancy outcomes.
In terms of accuracy, we’ve had the device compared with the lab equipment typically used in clinics, to which the device is over 95% accurate on these sperm parameters.
Current Competitors:
Mojo Fertility
Yo Sperm
SpermCheck
Inspiration:
Hertility Health
- https://www.tiktok.com/@hertilityhealth/video/7201076687063354629?q=hertility&t=1688382010221
- https://www.facebook.com/ads/library/?id=1270092690360067
- https://www.facebook.com/ads/library/?id=572912195009916
Legacy (givelegacy.com)
We want to be seen as trustworthy and knowledgeable fertility experts, with an innovative product that democratises access to testing and empowers couples to take this part of family planning into their own hands.
We're open to different approaches to communication style (as our Twirl content will ]be used for TikTok with which we're happy to be more experimental) but overall we want to be approachable, normalising the process of testing whilst not using complex language that puts people off. Whether it's going down the humour route, a more emotive appeal to wanting to make sure you've got what you need to start a family etc., where up to explore!
We want you to be excited by the thought of seeing your sperms cells up close, learning about your sperm health and taking control of your fertility.
Current Competitors:
Mojo Fertility
Yo Sperm
SpermCheck
Inspiration:
Hertility Health
- https://www.tiktok.com/@hertilityhealth/video/7201076687063354629?q=hertility&t=1688382010221
- https://www.facebook.com/ads/library/?id=1270092690360067
- https://www.facebook.com/ads/library/?id=572912195009916
Legacy (givelegacy.com)
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