Trainline ES - Price Match Guarantee
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want a creator to create a genuine, personal, engaging, and creative video to get viewers excited about trying the Trainline app and to achieve this by sharing the different ways the Trainline app helps you save money & time on train tickets.
TIP: Share about an upcoming trip or one you would go on for this!
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Trainline is an app that helps users to compare the prices of a range of train and bus companies to find the best price for their journey. Our app is fast and easy to use with the option to buy e-tickets, pay securely on the app with Google pay, Apple Pay and Paypal, check train schedules and receive smart, real-time travel info on the go.
Start with a hook: Hook can be adjusted but something similar to 'Here's how you can travel around Spain and Europe more cheaply.'
Video then introduces the Trainline app and should feature screengrabs or screen recordings of the app in use.
Product highlights:
- Compare the prices of Spain's biggest train companies including Renfe, Ave, Avlo, Ouigo and Iryo as well as train companies across all of Europe.
- Mejor Precio Garantizado (Best Price Guaranteed) - Find the best price for your train ticket on the Trainline app - if you find a cheaper option elsewhere, we will refund you the difference
- The app is super fast and easy to use
- Trainline offers electronic tickets so you can skip the queues at the ticket office
- You can pay securely with Paypal, Google Pay and Apple Pay
CTA - either 'Download the Trainline app' or 'Book your tickets with Trainline today'
*Please share your concept/script before producing the video and include captions and a voiceover in the whole video.
Creators should be based in Spain and Spanish speaking, and ideally have experience in the Travel sector or app sector.
Don’t:
- Sound like you're reading off a script
- Film via TikTok app. MUST use back camera and edit via CapCut or similar.
- Disparage the current state of EU railways or train operating companies.
- Discuss strike disruption, engineering works or the general cost of train tickets in the EU.
- Refer implicitly or explicitly to train operating companies and their service or digital products, such as websites or apps.
- Include footage that features logos or trademarks for businesses in the EU rail industry
- Include footage of rail industry workers or members of the public.
- Include signage or refer to specific EU/UK rail stations in your content.
- Compare the price of tickets in the Trainline app to the price of train tickets in a competitor’s app.
- Include the logos, trademarks, products or physical outlets of other brands in your content.
- When using the ‘Approved messaging’ above, don’t deviate or change the content when referring to specific Trainline features.
- Please don’t swear or use profanities in your content.
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
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We are Europe’s leading train and coach app. To put it simply, we are a one-stop-shop for train and coach travel. Every day, we gather routes, prices, and travel times from over 270 rail and coach operators in 40 countries, so that everyone can buy tickets quickly and save time, effort, and money.
We stay one step ahead, so all of our customers don’t have to, we are making it easier for them to buy the best ticket for their journey with giving them live, personalised travel information on the go via our awesome app. We offer a comprehensive collection of travel options to our customers, as well as unique, AI-driven information to help them make the best decisions.
Omio, Airbnb
casual and humorous
Omio, Airbnb
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