Testimonial for Stay Calm™
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking for an authentic direct-to-camera testimonial, that feels like a friend sharing advice and empathising with the viewer, who may be suffering from high levels of stress or anxiety. Can be taken alongside anxiety medication if needed.
We're also keen to get b-roll (5 - 10 second clips) that can be weaved into the testimonial where you see fit.
Structure of Testimonial
- Address common symptoms, call out the problem
- Position product as a solution to that problem
- Share positive results
- Re-affirm decision by highlighting key USPs
- Certify results with other testimonials
- Reiterate positive impact
- Encourage viewers to try it too
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Stay Calm™ is our unique blend of botanicals, adaptogens and minerals to relieve anxiety, helping you cope calmly with stress and rise to the demands of each day.
Key Product USPs:
- 81% of people who take Stay Calm™ find it effective in relieving symptoms of stress and anxiety
- Commonly taken instead of prescription anxiety medication
- Contains adaptogens such as Ashwagandha KSM-66® and Rhodiola which lower cortisol levels helping your body to deal with stressful situations, increase emotional resistance and improve relaxation.
Research results here highlight the key symptoms it relieves.
Visual: Speaking directly to camera, leaning against kitchen counter or at work desk
Hook: (ideas)
- Are you a parent juggling work, family, and the never-ending to-do list? If stress and anxiety is overwhelming you, I've got a solution that has changed my life.
- To everyone battling the stress of demanding jobs and long hours, I know exactly how you feel. But I discovered something that has supported me massively.
- Do you love socializing and being around people, but the stress and anxiety sometimes hold you back? Trust me, I know the feeling, but I've found something that lets me be my true self and embrace every social moment.
Script:
Life was becoming overwhelming for me. Stress and anxiety were taking a toll on my well-being, making each day a struggle.
I was targetted by an ad from DRVegan, about their product Stay Calm. I thought “well, that sums it up!” I was a bit skeptical at first, but I have to say, Stay Calm™ has proven to support me in the best way possible.
(hold up the product)
It's a unique blend of botanicals, adaptogens, and minerals designed to relieve anxiety and help you cope calmly with stress.
Stay Calm™ contains powerful adaptogens like Ashwagandha KSM-66® and Rhodiola, which lower cortisol levels and help your body deal with stressful situations. It increases emotional resistance and improves relaxation."
[Text overlay: pop up one by one]
Another interesting fact I learned, I didn’t realise that Stay Calm is commonly taken instead of prescription anxiety medication.
It’s been a month since I started taking Stay Calm, and I definitely feel the difference in how I approach each day. I’ve been sleeping better, I’m much more concentrated when I’m at [work, uni, with family], and I have more energy to see my friends and can actually enjoy myself more. It's really become a valuable tool in my journey to manage stress and anxiety.
Visual: green screen background showing 4000 review on trustpilot
The statistics don't lie. 81% of people who take Stay Calm™ find it effective in relieving symptoms of stress and anxiety.
If you're feeling overwhelmed or anxious, I understand. It's not easy, but there is hope. DRVegan offers free expert nutrition support through their team of nutritionists and diet profile on their site.
CTA: If you're ready to take control of your stress and anxiety, I urge you to try Stay Calm™. You deserve the peace and calmness it can bring to your life.
Other visuals to film, that can be slotted into the original direct-to-camera footage:
- Showing the package come through the letterbox
- Unboxing
- Taking one capsule
- Depicting the following: poor sleep, low social battery, stress at work, at home
- Getting ready for work looking positive
DO:
- Please film in natural bright light
- Add engaging captions to your video, and remember to submit the version with and without.
- Shoot high-res
DON’T:
- Don’t say tablets, say capsules instead. (Capsules are much cleaner!)
- Don’t over edit photos, we like natural for body positivity.
- Don’t have more than 2 capsules out at a time for regulatory purposes.
- Don’t take our product alongside other brands and especially not tablets.
- Don’t show the pouch ripped open in photos, it should be sealed.
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At DR.VEGAN we care about your health, whatever your diet. Everyone deserves to support their own health without compromising the planet. Our supplements are formulated to protect both simultaneously.
We bring clarity, ethics and expertise to your nutrition and wellness. Made in the UK and led by science, our unique formulas are created by expert nutritionists with clinically studied plant-based ingredients, that work.
We use the most bio-available, effective ingredients at optimal levels to make a real difference to people's lives. Our formulas contain zero nasty additives, zero animal ingredients and zero bulking or anti-caking agents. Clean, 100% vegan and accessible for all. Packaged in plastic-free and home-compostable pouches, with your stylish and convenient refillable Pill Tin in your first order. We're plant-based inside and out.
https://www.wildnutrition.com/
https://www.yourheights.com/
We are expert and honest. We educate people in nutrition and health, but also like to break taboos and discuss topics openly so no one feels they are alone in their health concerns.
https://www.wildnutrition.com/
https://www.yourheights.com/
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