Taster Pack video - tasting the products
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create an authentic video to promote how easy it is to try The 1:1 Diet by buying a Taster Pack. Showcase the products that are included and try each product that is included in the pack to share what it tastes like. It will be shared on social to help drive brand awareness and push sales.
Pronounce the brand name as 'the one-to-one diet'.
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https://www.one2onediet.com/taster-pack
It’s super simple to try The 1:1 Diet, just order a Taster Pack for only £9.99. You'll get:
😋 6 tasty nutritionally complete meals that are around 200kcal and have 169 health benefits
🚚 FREE delivery right to your door
💰 £10 off your first order
❌ No commitments or subscriptions
The meal replacement products include are:
1 x Cookies & Cream Bar
1 x Golden Syrup Flavour Porridge
1 x Chicken Flavour Noodle Soup
1 x Spaghetti Bolognese Flavour pasta
1 x Salted Caramel Bites
1 x Cherry & Strawberry Flavour Smoothie
Hook: It’s super simple to try The 1:1 Diet, just order a Taster Pack for only £9.99.
Body: (pick what resonates with you)
All our tasty nutritionally complete meal replacement products are:
- 💪 High protein
- 💜 High in 25 vitamins & minerals
- 🙌 Around 200kcal
- ✅ Packed with 169 health benefits
- 🌱 Suitable for vegetarians
- 🚚 Easy to order and delivered to your door🥣
- 🥣 Quick and easy to make
- • Enjoy a nutritious breakfast, lunch, or dinner ready in minutes. No meal prep needed.
- • No matter how busy your day, The 1:1 Diet makes it easy for you to have a tasty nutritious meal to enjoy!
- • Want a nutritious meal to get you through the day? We've got you covered! 🙌
- • Have you got a busy lifestyle? No time to worry about your diet? Then it’s time to grab yourself a quick nutritious meal replacement from The 1:1 Diet.
- Prioritise your nutrition and fuel your body the right way.
CTA: It’s time to get yourself on The 1:1 Diet!
We're looking for a curvy content creator with a mix of ethnicities.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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The 1:1 Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide to lose weight and live healthier, happier lives. Through our inspiring Consultants, we provide meal replacements and products that help aspiring dieters to lose weight, and improve their health. Our meal replacements and products are specifically designed to ensure each dieter gets the correct amount of nutrients, whilst reducing their calorie intake.
We are a diet brand that has over 40 years of success at giving dieters weight-loss, whilst maintaining their success.
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Do:
Talk like a human
Use words and phrases your auntie would use
Be supportive, honest and positive
Be insightful and sympathetic
Use 1:1 when we’re talking about the 1:1 Diet
Use one-to-one when we are talking about our support and how we interact with each other
Don't:
Oversell anything or be pushy
Use jargon – it's off-putting
Use 20 words when 10 will do
Sound like you're a robot
Use other ways of saying 1:1 or one-to-one; it gets too confusing
Huel
LighterLife
Weight Watchers
SlimFast
Slimming World
Jane Plan
Shake that Weight
Exante
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