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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
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Project Summary

Project Name
Taster Pack video - tasting the products
Brand
The 1:1 Diet
Brand
The 1:1 Diet
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Create an authentic video to promote how easy it is to try The 1:1 Diet by buying a Taster Pack. Showcase the products that are included and try each product that is included in the pack to share what it tastes like. It will be shared on social to help drive brand awareness and push sales.

Pronounce the brand name as 'the one-to-one diet'.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.one2onediet.com/taster-pack 

It’s super simple to try The 1:1 Diet, just order a Taster Pack for only £9.99. You'll get:

😋 6 tasty nutritionally complete meals that are around 200kcal and have 169 health benefits

🚚 FREE delivery right to your door

💰 £10 off your first order

❌ No commitments or subscriptions

The meal replacement products include are:

1 x Cookies & Cream Bar

1 x Golden Syrup Flavour Porridge

1 x Chicken Flavour Noodle Soup

1 x Spaghetti Bolognese Flavour pasta

1 x Salted Caramel Bites

1 x Cherry & Strawberry Flavour Smoothie

Main Concept
Script/Description of Scenes

Hook: It’s super simple to try The 1:1 Diet, just order a Taster Pack for only £9.99.

Body: (pick what resonates with you)

All our tasty nutritionally complete meal replacement products are:

  • 💪 High protein
  • 💜 High in 25 vitamins & minerals
  • 🙌 Around 200kcal
  • ✅ Packed with 169 health benefits
  • 🌱 Suitable for vegetarians
  • 🚚 Easy to order and delivered to your door🥣
  • 🥣 Quick and easy to make
  • • Enjoy a nutritious breakfast, lunch, or dinner ready in minutes. No meal prep needed. 
  • • No matter how busy your day, The 1:1 Diet makes it easy for you to have a tasty nutritious meal to enjoy!
  • • Want a nutritious meal to get you through the day? We've got you covered! 🙌
  • • Have you got a busy lifestyle? No time to worry about your diet? Then it’s time to grab yourself a quick nutritious meal replacement from The 1:1 Diet.
  • Prioritise your nutrition and fuel your body the right way.

CTA: It’s time to get yourself on The 1:1 Diet!

Additional information

We're looking for a curvy content creator with a mix of ethnicities.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
The 1:1 Diet
Pronunciation
The one-to-one diet
Social Media
Category
About

The 1:1 Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide to lose weight and live healthier, happier lives. Through our inspiring Consultants, we provide meal replacements and products that help aspiring dieters to lose weight, and improve their health. Our meal replacements and products are specifically designed to ensure each dieter gets the correct amount of nutrients, whilst reducing their calorie intake.

We are a diet brand that has over 40 years of success at giving dieters weight-loss, whilst maintaining their success.

Brand Guidelines

Huel

LighterLife

Weight Watchers

SlimFast

Slimming World

Jane Plan

Shake that Weight

Exante

Tone of voice

Do:

Talk like a human

Use words and phrases your auntie would use

Be supportive, honest and positive

Be insightful and sympathetic

Use 1:1 when we’re talking about the 1:1 Diet

Use one-to-one when we are talking about our support and how we interact with each other

Don't:

Oversell anything or be pushy

Use jargon – it's off-putting

Use 20 words when 10 will do

Sound like you're a robot

Use other ways of saying 1:1 or one-to-one; it gets too confusing

Competitors/similar brands

Huel

LighterLife

Weight Watchers

SlimFast

Slimming World

Jane Plan

Shake that Weight

Exante

Details on brand
Name
The 1:1 Diet
Social Media
Category
Food/Beverage
About
see profile page
Brand Guidelines
Don't shorten the Company name, always call it "The One to One Diet" Don't way a 'healthy diet' - you can say 'a diet that has heath benefits'
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

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