Mango Long Form Brief 1
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Aesthetic / premium-feel content for Free Soul, please review and follow the brief carefully.
Please deliver the content by Friday Oct 27.
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THE HOOK: (voiceover)
1. IYKYK.
2. Meet the best tasting greens I've ever tried
3. Remember this viral greens powder? It now comes in mango flavour
4. PSA: THE most delicious greens are less than £20 in the Black Friday.
5. Want an easy way to become a wellness girly? Meet FS-Greens Mango
Visual: Pour and cheers glass of greens to camera (https://vm.tiktok.com/ZGJ3Sys8p/)
STATE PRODUCT:
Free Soul formulated this new greens with the help of nutritionists, and it tastes SO good.
(visual) Talking to camera, making drink, very conversational.
BENEFITS & FEATURES:
I’ve tried SO many greens, but I've been drinking FS-Greens for 2 weeks now and it's the only one I've really noticed a difference in my body with. And not only am I SO much less bloated it's also SO good, so I actually enjoy drinking it everyday.
USPs
It still contains 21 ingredients including all the greens your body needs, but with a natural mango twist. AND it's completely free from artificial sweeteners and flavourings - all of the flavouring is natural which won't impact your gut health!
CTA: You need to get this now before it sells out
Please add direct subtitles throughout. Remember to submit the version without text.
DO:
- please film in natural light, (ideally facing a window) with a clean kitchen background
- Keep things polished - no messy backgrounds, chipped nails, crumpled or torn packaging.
- Wear gym clothes or clothing in Free Soul colours (green/pink)
- Add native-looking engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Product in motion shots
- Show your face as well as the product
- Cut packaging open neatly
- Use copy-right free background music or trending audios (must submit version without!)
DON'T
- Do not refer to the product as a ‘post-workout shake’
- don't sound like you're reading off a script
- DO NOT film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
- no distracting objects / logos
- Don't Use unlicensed tracks
- Don't Recycle clips
THE HOOK: (voiceover)
1. IYKYK.
2. Meet the best tasting greens I've ever tried
3. Remember this viral greens powder? It now comes in mango flavour
4. PSA: THE most delicious greens are less than £20 in the Black Friday.
5. Want an easy way to become a wellness girly? Meet FS-Greens Mango
Visual: Pour and cheers glass of greens to camera (https://vm.tiktok.com/ZGJ3Sys8p/)
THE HOOK: (voiceover)
1. IYKYK.
2. Meet the best tasting greens I've ever tried
3. Remember this viral greens powder? It now comes in mango flavour
4. PSA: THE most delicious greens are less than £20 in the Black Friday.
5. Want an easy way to become a wellness girly? Meet FS-Greens Mango
Visual: Pour and cheers glass of greens to camera (https://vm.tiktok.com/ZGJ3Sys8p/)
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We focus on the unique needs of women. Whether you want to improve your nutrition, get your skin glowing, or level up your snacking, we’re here to support you with our nutritionist developed formulas.
Brand Messaging:
Formulated for women
The female body has a unique physiology, requiring different vitamins, minerals and nutrients, compared to males. Despite the differences, it’s often overlooked and ignored. Not anymore.
Free from artificial ingredients
Backed by real science and independently tested, our unique formulas utilise premium ingredients, powerful vitamins, minerals and superfoods. They’re always free from artificial flavours, sugars and sweeteners to support blood sugar balancing and female conditions such as PCOS.
Nutritionist-approved formulas
Our products have been formulated with the support of clinical nutritionists, to include the perfect mix of micronutrients, superfoods, and adaptogens to support female wellness. From hormonal balance, to energy and everything in between, we've got you covered.
Real ingredients, real results
We’re providing all women, of all interests and abilities, with accessible, quality, real ingredients that are not only beneficial to the body, but actually make a difference.
Do’s and Don’ts:
Do’s
Talk about the product’s benefits
Keep things polished - no messy backgrounds, chipped nails, crumpled or torn packaging.
Use bright natural lighting
Be clear and precise
Be positive and enthusiastic
Show the products front-on
Show your face as well as the product
Cut packaging open neatly
Product in motion shots
Don’ts
Read in script style
Use unlicensed tracks
Recycle clips
Refer to FS as a ‘post-workout shake’
Free Soul is not a protein shake. Free Soul have formulated a Vegan Protein Blend where the importance is on the 16 key added nutrients, alongside its protein content per serving. This means we should highlight that the product is nutritionally balanced, containing so much more than just protein.
For this reason the content and communication at FS should not reference:
Fueling your day
Muscle growth
Protein shakes - instead please use the term ‘Vegan Protein Blend’
Workouts or post-workout
The gym
Visual Guidelines:
Aesthetic
Premium
Diverse
Inspirational
Dimensions:
All assets should be provided in 9:16 ratio for TikTok and Instagram stories.
IG and FB: Text should be set within the 4:5 boundaries, for assets to be used in-stream.
TikTok: Text should avoid bottom of the frame to avoid being hidden by caption.
All platforms: do not use commercial sounds or sounds that are remixes of commercial sounds
Text:
All text added should be platform native.
All assets should be provided with IG platform native text and TikTok native platform text.
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