Pooch & Mutt Smokin' BBQ Burgers - Dog Treats
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of the Limited Edition Pooch & Mutt Smokin' BBQ Burgers.
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: Treat your pooch to their own BBQ with this delicious Smokin’ BBQ Burgers made with 90% Beef
MUST CONFIRM STORYBOARD WITH US FIRST
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Smokin’ BBQ Burgers
Make gains alongside the pooch this summer with our limited edition high-protein, 90% beef Smokin' BBQ Burgers.
They’re shaped like patties, taste like burgers and they’re flippin’ delicious. Made with succulent meat from the finest grass-fed cows and infused with a rich flame-grilled flavour - all barbeque socialites will want to get their chops around this jerky.
Contains all natural ingredients.
Healthy 90% beef burgers packed with protein? You’d be barking mad not to try these.
Our fur babies regard jerky as the elite of treats, and our jerky treats have been tried and approved by 100s of happy hounds. Read our blog to find out more about high-value treats (https://www.poochandmutt.co.uk/blogs/lifestyle/high-value-dog-treats-the-complete-guide )
Hook:
- Does your pooch go barking mad for burgers?
Concept idea: Show how the Pooch & Mutt limited edition Smokin’ BBQ Burgers are a fun and delicious treat for your dog to enjoy. Try to film plenty of clips outside in sunny weather to emphasise the seasonality of the limited edition product.
In the video you could show:
- Fun shot of a dog catching the treat mid-air
- Playful shot of a dog eagerly sniffing the Smokin' BBQ Burger treat.
- Dog desperately jumping up wanting a treat (as they smell sooo good!)
- Action shot of the dog happily chomping down on the BBQ Burger treat.
- POV shot from the dog's perspective as they eagerly approach the treat.
- Dog performing tricks + rewarded with the BBQ Burger treat.
- Slow-motion shot of a dog licking their lips in satisfaction after devouring the treat.
- Close-up of the dog's happy face with remnants of the treat, emphasising enjoyment.
- Owner smells the treat to show how good they smell (in a comedic way)
You must include showing:
- The product packaging, the key ingredients and call out the benefits
- The treats - ideally close up, and giving them to your dog
Product Highlight: The Pooch & Mutt Smokin' BBQ Burgers should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Please do not read the product benefits word for word, adapt them to feel natural in your voice over.
You could also include some of the reviews of the product to show how irresistible they are: https://www.poochandmutt.co.uk/products/high-protein-bbq-beef-burger-dog-jerky/#feefo-product-review-widgetId
Key Product Highlights for Smokin' BBQ Burgers:
- Delicious, grain-free, high meat jerky, made with 90% beef!
- The perfect Summer treat for your furry friend
- Limited edition tasty snacks that are shaped liked patties
- They taste like burgers, with an irresistible smoky flavour and smell that your pooch will LOVE
- Made with 100% natural ingredients, gently and slowly dried at a low temperature to lock in nutrition and taste
- They are great as a high value reward, whether you’re teaching a new trick or just treating your pup
- Suitable for all dogs and pups over 8 weeks
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy dog with movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already.
Start with an alternative hook 'If you love to spoil your dog, this is the perfect Summer treat for them!'
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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