I Saw Reviews
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like you to make use of the Green Screen feature that is popular on TikTok and IG Reels to promote how popular Fussy Natural Deodorant is based on comments that people have left for us.
Note: If selected, you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
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When selected, please provide us with your address so we can ship you our product.
Hook 1 - I saw this product on Tesco with great reviews
We would like for you to open up the video of you visible within a green screen showcasing the following Wavy Days Product that we have live on Tesco https://www.tesco.com/groceries/en-GB/products/314102221. Showing off the product and the stellar reviews that we have. Then, it cuts to you having the product in your hand and mentioning that you got a subscription as it gives you more scent choices and it's delivered to your door. Follow this up by talking about the below 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Great with trending content/ high energy/ funny. We're looking for someone who's great at editing, motion graphics, and voiceovers
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
1 December 2023
Hook 2 - I saw this Facebook Ad with great reviews
We would like for you to open up the video of you visible within a green screen showcasing the following Ad https://www.google.com/url?q=https://www.facebook.com/ads/experience/confirmation/?experience_id%3D1092475021986428%26is_responsive%3D0&sa=D&source=editors&ust=1707313960364758&usg=AOvVaw3NtJvrnF1yFkOW71w027a7 (you need to accept the Ad Preview and then navigate on your home feed i.e. scroll through a few posts to see the video appear). Open on the video playing and then scrolling down into the comments and showing all the positive comments (avoid showing negative) and read through some of them as a reason for why you choose it. Then cut to you with the product in your hand and talking about the below 3x USPs (see below).
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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