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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
A&S Oat Bar product review (3) - Female
Brand
The 1:1 Diet
Brand
The 1:1 Diet
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

A product review to help drive brand awareness and sales.

MUST BE COMFORTABLE SHARING RAW FOOTAGE IF REQUESTED

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Showcase the Apple & Strawberry Oat Bar – a review video of the bar (taste and flavours), in and out of packaging, close ups, once bitten, the taste, highlight the product health benefits, and finish up talking about convenience – on the go nutrition

Main Concept
Script/Description of Scenes

Create a script that is natural and authentic to you! Should feel organic, like chatting with a friend :)

Hook: Must try new product …everything your body needs all in one bar.

Listed below are some talking points, but please do what you feel is authentic:

Key USPs:

• a nutritionally complete meal replacement packed with 25 vitamins and minerals-  everything our body needs

• 203 kcals per bar

• promoting a healthier lifestyle by prioritising my nutrition: 169 health benefits, like Calcium helps maintain bones and Phosphorus helps support the teeth.

• high in protein 13g

• the best bit… lifesaver if you need breakfast on the go, or a quick meal at home

• Suitable for vegetarians.

• positive taste vibes: …. Hearty, healthy goodness in just one bar … ooooo this is my new fav… 

CTA: - you’ve to try this!

Additional information

Audio with subtitles: talking with background music and native subtitles.

Output: Final edited video, with and without subtitles and raw files should we require to edit later on

MUST BE COMFORTABLE SHARING RAW FOOTAGE IF REQUESTED

DO:

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
The 1:1 Diet
Pronunciation
The one-to-one diet
Social Media
Category
About

The 1:1 Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide to lose weight and live healthier, happier lives. Through our inspiring Consultants, we provide meal replacements and products that help aspiring dieters to lose weight, and improve their health. Our meal replacements and products are specifically designed to ensure each dieter gets the correct amount of nutrients, whilst reducing their calorie intake.

We are a diet brand that has over 40 years of success at giving dieters weight-loss, whilst maintaining their success.

Brand Guidelines

Huel

LighterLife

Weight Watchers

SlimFast

Slimming World

Jane Plan

Shake that Weight

Exante

Tone of voice

Do:

Talk like a human

Use words and phrases your auntie would use

Be supportive, honest and positive

Be insightful and sympathetic

Use 1:1 when we’re talking about the 1:1 Diet

Use one-to-one when we are talking about our support and how we interact with each other

Don't:

Oversell anything or be pushy

Use jargon – it's off-putting

Use 20 words when 10 will do

Sound like you're a robot

Use other ways of saying 1:1 or one-to-one; it gets too confusing

Competitors/similar brands

Huel

LighterLife

Weight Watchers

SlimFast

Slimming World

Jane Plan

Shake that Weight

Exante

Details on brand
Name
The 1:1 Diet
Social Media
Category
Food/Beverage
About
see profile page
Brand Guidelines
Don't shorten the Company name, always call it "The One to One Diet" Don't way a 'healthy diet' - you can say 'a diet that has heath benefits'
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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