Pooch & Mutt Christmas Gift Box - All you need for a doggy Christmas day
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Increase brand awareness, engagement, and sales of the limited edition Pooch & Mutt Christmas Gift Box for dogs. Please use Christmas props and decoration to make the video very christmassy with a strong hook to grab peoples attention!
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Pooch & Mutt Seasonal Christmas Gift Box for dogs with Christmas Dinner & Treats which includes Cheese Fondue Meaty Treats, Cheese Fondue Dental Sticks, Turkey & Chicken Complete Wet Food and Poo Bags. Cheese Fondou is a limited edition flavour that won't be around for long and this is the only box your dog needs this Christmas!
Theme: Complete gift box for the perfect doggy Christmas day - the idea is that you have everything you need for Christmas day for your dog in one box.
Video Structure: (Please dress the products up with elements of comedy where you see fit)
- The cheeseboard starter (Cheesy treats & dental sticks)
- The main event (complete wet food)
- The aftermath (poo bags)
Hook ideas:
• "Starters, mains, and... aftermath? Unboxing the ultimate doggy Xmas gift!"
• "The ONLY Christmas box your pooch needs! Check this out!"
• "Christmas dinner with a twist... for your DOG! Keep Watching!"
• "Want to spoil your dog this Xmas? Here's EVERYTHING they need in one box!"
Product Highlights in Bullet Points (Optional callouts):
• Limited edition cheese flavour: Get it before it's gone! This exclusive cheesy goodness won't last long.
• Premium Gift Box for dogs contains 1x 375g wet food, 1x 120g Meaty Treats, 1 x 251g Dental Sticks, 1 x roll of 15 poo bags
• Products made with natural ingredients, no junk or hidden nasties
• Meaty treats contain added collagen (for healthy skin & coat) and probiotics (for healthy digestion)
• Turkey & Chicken complete wet food contains prebiotics for healthy digestion (includes Turkey, Chicken, Carrots, Potato, Blueberries & Apple)
Visuals:
• Cheeseboards (we want to really highlight the limited edition cheese flavours!)
• Very excited dog pawing at the gift box (build excitement for this limited edition product)
• Enthusiastic VO
• Christmas Decorations (This is a seasonal product so we need to get that across)
• Dog can be sat at a table trying each product one by one
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic! If you have an alternative idea for a comedic skit or alternatively something more aesthetically pleasing please share your ideas.
Video editing requirements:
• Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
• Showcase a happy excited dog with a lot of movement and energy where possible.
• Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
• Voiceover/Text to speech to be very enthusiastic.
• Please film in natural light and in high-res and no blurry footage.
• Add engaging captions to your video and remember to submit the version without!
• Keep it lively and energetic - we want to encourage the audience!
• Please don't sound like you're reading off a script.
• When writing the brand name in captions use 'Pooch & Mutt'.
• Share your storyboard with Rachel prior to filming
• Please ensure music used in videos are cleared for commercial use
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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