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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
B&A + Education of ZIIP HALO device
Brand
ZIIP
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We would like a video to show the instant results from using the ZIIP HALO facial toning device and explain the benefits and key features of the device.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Please create a script that is natural and authentic to you! Must share this with rachel@usetwirl.com ahead of filming :)

The video should start with a green screen before and after picture from using the ZIIP HALO device. Then proceed to explain the instant and long-term benefits of the device focusing on microcurrent for instant results, and nanocurrent for long-lasting.

ZIIP HALO is a powerful anti-aging beauty device that gives both immediate results and lasting benefits that just get better over time. It is powered by the iconic ZIIP Dual Waveform Technology™, ZIIP HALO gives both immediate and long-lasting effects using varying frequencies of nanocurrent and microcurrent. Finish with CTA 'Discover the HALO effect.'

Ensure natural, bright/ well-lit and clean aesthetic. Neutral/ white clothing (dressing gown if possible) and hair back and neat. Please ensure keep the device in shot at ALL times. Voiceover OR speaking to camera is fine.

Please refer to the inspo videos for visual guidelines

Additional information

No emojis to be used, expert yet friendly tone of voice.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
ZIIP
Pronunciation
Zip
Social Media
Category
Beauty/Cosmetics
About

We are ZIIP. An at-home skincare device company located in the heart of the San Francisco Bay Area.

Our latest launch is the ZIIP HALO - a powerful anti-aging beauty device that gives both immediate results and lasting benefits that get better over time. Powered by the iconic ZIIP Dual Waveform Technology™, ZIIP HALO gives both immediate and long-lasting effects using varying frequencies of nanocurrent and microcurrent. 

ZIIP’s vision transcends the conventional realm of skincare as we strive to make it possible to address nearly every skincare concern someone may have, from reducing pigmentation to softening lines and sculpting facial features, with one device.

We believe that profound, untapped beauty can be achieved through the power of electricity.

Our mission is bring you the power to take beauty into your own hands, to elevate your skin to a level you did not believe possible.

Our Values: These are our core beliefs, these values guide our brand.

Empowerment: Achieving elevated confidence. This is the guiding principle of our brand, and is at the heart of everything we believe.

Innovation: With technology at the heart of our brand, we strive to remain on the cutting edge.

Inclusivity: Everyone has the right to celebrate & elevate beauty free from intimidation.

Consistency across our brand and product names is crucial. We will always ensure to capitalise ZIIP and HALO when used everywhere. Gel product names and treatment names must always start with a capital letter for every word, unless used within a title then ensure to capitalise every letter.

Dos:

ZIIP

ZIIP HALO

Electric Complex Gel

Golden Gel

Crystal Gel

Electric Tone

(Title) PROBLEM SOLVER

(In copy) Problem Solver

Don'ts: 

Ziip

Ziip Halo 

ZIIP Halo

Electric complex gel

Electric gel

Silver gel

Golden gel

Crystal gel

Electric tone

electric tone

Problem solver

Brand Guidelines

Our competitors include: NuFACE, FOREO, FaceGym

Inspiration brands for content: Rhode Skin,

Tone of voice

The way we speak - how we communicate is a direct reflection of our values & beliefs.

Elevated: Our mission is to bring the next level of beauty to the world. How we speak should reflect that. We should inspire & excite.

We are not 'normal',we are a new era in skincare.

Approachable: Striving to achieve elevated beauty should be for everyone. We excite, without overcomplicating or intimidating.

We are serious about skincare, friendly but not playful.

Personal: People are at the heart of our brand. We listen & support, bringing solutions through the power of electricity.

Competitors/similar brands

Our competitors include: NuFACE, FOREO, FaceGym

Inspiration brands for content: Rhode Skin,

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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