Authentically showcase the Beautifect Box in use, doing your makeup as you normally would, in a “get ready with me” style video.
Showcase the different Beautifect Box light settings.
If included in your package, use beauty tools and accessories provided instead of your own.
https://www.beautifect.com/pages/shop-beautifect-boxes
Beautifect is the No. 1 destination for the best luxury beauty tools. We are revolutionising the beauty landscape with stylish and innovative producers and redefined beauty staples - we create the best beauty tools; everything Beautifect creates is better than any alternative.
Hook: This box helps me achieve the most perfect everyday makeup look, even on a gloomy day (in your own words)
Script: In a “get ready with me” style, introduce the Beautifect box with a snapshot of the Box opened, with your makeup already laid out in the Box, making it look full but not overpacked.
Emphasise the different light settings and brightness, and select one that fits the occasion you’re “getting ready” for.
When using our beauty tools showcase them visibly but keep the voiceover focused on the box.
Mention the portability of the Beautifect Box and how easy it is to take with you.
Keep the GRWM content focused on the makeup and the Beautifect Box. Don’t include the outfit, unless it is a final shot where you’re also holding a closed Beautifect Box.
CTA: Check out the Beautifect Box for flawless makeup (in your own words)
See the full brief here: https://docs.google.com/document/d/13v5muBM4BIy8J4aQ79iH1XmeAmc-lCgBmVOuVsnlV8k/edit?usp=sharing
INSPO VIDEOS:
Created with the empowering mission to make your daily beauty routine easier. Get ready in less time, with less effort whilst achieving better results.
GHD, Glossier, Beauty Pie
professional, friendly, trustworthy, and evokes a sense of romance with words such as 'wonderful and beautiful'. Also using customers' natural language by featuring reviews: "I have found the perfect way to flawlessly apply my make up when on the go"
GHD, Glossier, Beauty Pie