Unboxing video for Craft Gin Club's Christmas-themed December Gin of the Month box.
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like a short (max 30 seconds) trend-led video that feels native to social channels showcasing what’s inside Craft Gin Club's festive-themed December Gin of the Month box. The video should showcase the experience of receiving it, opening it, and enjoying one or two drinks from the box.
Please include several shots of yourself smiling with the box and/or finished drinks!
The video should be light, bright and upbeat, showcasing how Craft Gin Club transforms your (long, dark and cold!) nights at home this winter to be fun, social, delicious and exciting.
If you have a beautiful cocktail shaker, a lovely cosy kitchen or living room bar area, or few gorgeous festive decorations, then we’d love to see it! We want people to be dreaming of warm and cosy times at home.
Gin is fun and showcasing your individual sense of humour is good! For example, if you feel like adding a little dance while shaking your cocktail shaker, displaying some puns or your best wordplay... we're here for it!
Craft Gin Club is a club - it’s sociable! So, if you’re able to show yourself sharing the drinks from the box with a partner or friend(s), even better.
Our members tell us that the anticipation of the box delivery is like waiting for Christmas presents to arrive at the door, so if you want to get creative with that aspect of the box delivery, we’d be thrilled to see it in a video.
We’ve included some key reasons for joining the Club in time to get December's box and why it's special below, but please do feel free to add any personal reasons as to why you would recommend joining Craft Gin Club - we want this to feel authentic and enthusiastic.
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What's inside December's festive Gin of the Month box:
Gin of the Month: Manchester Distillery's "Under the Tree Gin" - an exclusive special gin you can't get anywhere else, from one of the UK's best and most-loved small, independent distillers
Ingredients for the Perfect G&T:
Schweppes Indian Tonic Water
Cinnamon stick, red currants and cranberries
Cocktail of the Month: Santa’s Spritz
Also featuring:
- Breckland Orchard Sloe & Rose Lemonade
- Schweppes Ginger Beer
- Lindor Milk Cornet
- Tyrrell’s Truffle & Sea Salt Crisps
- Copperpot Chocolate Orange Fudge
- Fragata Kalamata Olives with Olive Oil OR Fragata Halkidiki Olives with Garlic & Thyme
- Joe & Seph’s Candy Cane Gourmey Popcorn
- Sun Valley Dry Roasted Peanuts
Hook: Please choose from one of the opening hooks below as suits the set-up of your video. We are also happy for you to adapt the hooks in your own language or using viral trends!
- I wouldn't cook turkey twizzlers for Christmas dinner so why would I drink a bad G&T?
- My friends couldn't stop talking about Craft Gin Club's special-edition Christmas box so I thought I'd give it a try and wow I absolutely loved it! Here's why
- Here’s how I got this delicious festive box full of amazing gin, tonic, Christmas cocktail ingredients and party snacks perfect for celebrating this season worth £70 for just £31.50
- Here’s my top tip for what to put at the top of your Christmas wishlist to Santa this year - you won’t regret it |
Script: We'd like to show you smiling with the box, then opening and/or showcasing all the ingredients inside with some finished drinks, then at the end, smiling and raising a glass to the camera, ideally with a friend or partner!
Story - talking points; please feel free to choose a few of the following to focus on in your voiceover and/or supers, whichever resonate most with you personally:
With this box, you get to discover a delicious and exclusive gin that you can’t buy off the supermarket shelf. It comes in a stunning, festive bottle and has been created by one of the UK's best small independent distillers - and tastes divine in a G&T and cocktails.
As with all the gins from Craft Gin Club, it's been taste-tested and chosen by experts so you can be assured that the quality is amazing compared to supermarket and big-brand gins
It feels like Christmas has come early with a lovely surprise landing on your doorstep ready to unwrap and discover all the goodies inside!
Plus, with a Craft Gin Club membership the delicious surprises don't come just once a year - they are delivered to your door every month!
This box is all about Christmas gatherings, festive cheer(s!), and fun!
The glossy magazine is packed full of hosting tips and tricks, ginspired gifting ideas, and plenty of Christmas cocktail recipes for you to try with your friends and family over the holidays
In total, the box contents are worth over £70! |
CTA: (NB: We are happy for this to be adapted slightly for authentic tone of voice, so long as the key message is followed.)
"Don't miss out on this gorgeous festive box - treat yourself to a Craft Gin Club membership today and get all this for just £31.50. Plus you'll be able to look forward to enjoying delicious drinks and tasty surprises all year round!" Content creators, please note: only the first (December) box is £31.50 (boxes each month after that are £45, so please be careful when wording this CTA that we aren't saying 'every box' or anything misleading.
We loved Sophie's authentic take on our brief for the taster box and would love to see what she can come up with for this brief.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Hi there! We’re Craft Gin Club, the UK’s largest gin subscription club, and we’re super passionate about discovering the world’s best craft gins and sharing them with gin lovers across the UK.
You may have seen us on Dragons’ Den. We're the gin lovers-turned gin experts who now are proud to call ourselves the UK’s number 1 gin club!
Every month, Craft Gin Club delivers boxes to thousands of excited members across the UK. (We currently have over 100,000 members and counting.) Each Gin of the Month box contains a full-size bottle of rare or exclusive craft gin from small, independent distillers across the UK and around the world. We love supporting true artisan producers and sharing their gin-credible products with our gin-loving community.
Alongside the gin, members receive perfectly paired artisan snacks, mixers, tonics and garnishes. What’s more, our members also receive a fabulous glossy magazine packed full of distiller interviews, stories, original cocktail recipes, competitions, plus lots of other amazing content.
As well as the gin subscription service, Craft Gin Club also hosts online gin-tasting events and cocktail masterclasses, and curates a best-in-class shop offering amazing deals on carefully curated gins, spirits, cocktail ingredients and more. We're transforming people's nights in, one gin at a time!
If you love gin, spirits and cocktails just as much as we do - and want to help us introduce our fabulous gins to curious new audiences - get in touch.
Please note, we're always Craft Gin Club (not CGC).
As an alcohol brand, we have to respect the advertising standards guidelines and the community rules on various social media platforms, including: not encouraging people to drink excessively or in unwise situations; not appealing to people under 25; not implying that alcohol can improve your mood, solve your problems, or increase your physical, sexual or mental prowess, and so on.
Competitors in terms of product are mid-range and upmarket alcohol brands; alcohol retail specialists, and some smaller gin subscription clubs.
Our tone of voice is fun and light-hearted (we love a pun!) but underpinning it is our expertise. We're a true authority in the gin and spirits space - we're extremely selective about who joins our Family of Distillers - and it's important that our members trust that knowledge and credibility.
Competitors in terms of product are mid-range and upmarket alcohol brands; alcohol retail specialists, and some smaller gin subscription clubs.
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