Personalised Scent Discovery
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking for engaging and fun content that showcases the new Diem Personalised Scent Discovery set! This is not your ordinary fragrance discovery set, the scents you are sent are informed by Diem's AI scent assistant which takes the scents you already love and recommends five scents from our collection that we think you'll love. Diem is not a dupe brand, these are original luxury scents created by the same perfumers, same factories and using the same ingredients as other luxury brands, but at an accessible price point. We believe luxury fragrance should be accessible to all.
TIP: Share what your 'pain point' would be to position personalised scent discovery as the solution!
.svg)
.svg)
https://www.diemscents.com/products/discovery-set
We will ask each of the creators to go through the discovery journey to get their own personalised scent discovery box delivered to their door. We will provide a code for each creator to get this for free.
This is not your usual scent quiz, we don't ask things like what type of holiday you like, or what your favourite colour is, but instead which scents you already love and a few other interesting questions that help the AI scent assistant build your box. It takes a few minutes to complete. It's an entirely new way to discover scents you'll have a high chance of falling in love with. Once you try the scents at home you can redeem the cost of your box against a 30ml purchase (which are priced at only £40).
What we do ask is that the offer / CTA piece is filmed as a separate section so that we could edit the price out if we wanted to, without it interfering with the flow of the creative.
Please create a script/storyboard that's authentic to you and share ahead of filming
If we use this reel as an example to talk through a good set of hooks and story:
https://www.instagram.com/reel/C711e1ZIWts
Things we like to see:
- It showed coming through the letterbox to their house in a slimline box - TBH she actually opened the door!
- in the voiceover.. she said "my look is not complete without applying a fragrance, as it makes me feel so put-together" - outlining the problem/desire, and "i've been on the hunt for my signature summer scent"
- She sat down somewhere nice and comfortable to open it (and looked happy about it!)
- Shows proper unboxing - exactly showing what you get
- Showed the discover set signup on the website (including an OLD lander) and explained it
- Mentioned "AI Technology that tailored the scents to my preferences"
- Showed her going through the experience of smelling the scents and writing her thoughts on the scent strips
- Mentioned the offer
- Found her favourite that she loved and held it to camera - ie. success
HOOK IDEAS:
You can explore how you might sell that first hook that resonates with you, (and in your own words of course) e.g:
- I'm looking for my next summer scent but I always find it hard to choose or it's seems a bit random that I'd like a scent from someones discovery set
- I get stressed with shops and sales assistants who are pushy and don't really help me much
- This is something completely different...
It's up to you, but find a the pain point / problem that a personalised scent discovery set is solving for you.
Ensure you:
- have a great cover image which shows the hook in the subtitles on screen
- use subtitles throughout
- Pay attention to your choice of any background music (i.e. this about discovery, adventure, exploration, anticipation and then resolution)
- Think of any ASMR sounds you might want to feature at key points
we would like creators to be in the videos
Shoot high-res
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
.svg)
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.